Japan Sports Broadcasting Media (Television and Telecommunications) Landscape

Japan Sports Broadcasting Media (Television and Telecommunications) Landscape

  • September 2021 •
  • 31 pages •
  • Report ID: 6183654 •
  • Format: PDF
Japan Sports Broadcasting Media (Television and Telecommunications) Landscape

Summary
The Japan Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights
- Total pay-TV subscriptions will fall insignificantly over the 2020-2025 forecast period and remain around 20.9 million in 2025, owing to accelerating cord-cutting trend triggered by proliferation of OTT services in the country.
- Pay-TV household penetration in Japan reached 37.9% in 2020, and will drop marginally over the forecast period to reach 37.3% by the end of 2025, due to the the slight fall in subscriptions in the country and the faster household growth rate.
- Smartphone subscriptions will increase from 119.2 million in 2020 to 130.0 million subscriptions by 2025, with growth driven by operator’s discounted device bundled plans along with easy instalment options.

Scope
- Over the 2020-2025 forecast period, television households in Japan will grow at a compound annual growth rate (CAGR) of 0.2%, from 54.6 million in 2020 to 55.0 million in 2025.
- 4G, the leading mobile technology in 2020 with an 74.1% share of total mobile subscriptions, will see its share drop to 41.1% of total mobile subscriptions by 2025, due to subscriber migration to 5G services.
- The three major mobile network operators - NTT Docomo, KDDI and Softbank - accounted for 85.6% of the Japanese mobile market in 2020.
- Residential fixed broadband lines will grow from 36.8 million in 2020 to 38.4 million by 2025, at a CAGR of 0.9%.

Reasons to Buy
- This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Japanese pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
- With more than 15 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
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