Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

  • November 2021 •
  • 182 pages •
  • Report ID: 6185592 •
  • Format: PDF
The global hard seltzer market exhibited robust growth during 2015-2020.

Looking forward, the analyst expects the market to grow at a CAGR of 14.4% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavorings. Nowadays, hard seltzer is available in various flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases. The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content. The growing popularity of flavored alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio. For instance, Sudwerk Brewing Co., a California-based company, launched Life Is Hard Seltzer in May 2020 in black cherry, grapefruit and passionfruit flavors. It is fermented using sugar and yeast and then flavored with natural fruit concentrates. The leading alcohol companies are also developing 100% natural hard seltzer free from artificial preservatives, flavorings, or sweeteners. Furthermore, with the rising environmental concerns, manufacturers are launching new packaging designs that are portable and recyclable.

Key Market Segmentation:
the analyst provides an analysis of the key trends in each sub-segment of the global hard seltzer market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavour.

Breakup by ABV Content: 1% to 4.9%
5% to 6.9%
7% and Above

Breakup by Packaging Material:

Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores

Breakup by Flavour:

Breakup by Region: North America
United States
Asia Pacific
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer. Key Questions Answered in This Report:
How has the global hard seltzer market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global hard seltzer market?
What are the key regional markets?
What is the breakup of the market based on the ABV content?
What is the breakup of the market based on the packaging material?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the flavour?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global hard seltzer market and who are the key players?
What is the degree of competition in the industry?