Prompted by COVID-19, online healthcare is gaining momentum in Europe
Global B2B market shifts towards digital sales amid COVID-19
During the pandemic, the global health industry has increasingly adopted digital tools, such as telemedicine, Med Internet of Things, corporate wellness applications and others.
Despite some implementation difficulties described in the report, the market is expected to witness an upward trend over the next five to six years, growing at a double-digit annual rate globally. Moreover, consumers show their interest in the digital healthcare tools both now and in the future. As such, the number of mobile applications available in online stores reached an all-time high in 2021, with "Mental Health and Behavioral Disorders" apps, and apps for monitoring diseases such as "Diabetes", "Cardiovascular System", and "Digestive System" holding the largest market share, according to the recent studies cited in the new publication.
Europe is moving forward towards the adoption of digital health during COVID-19
In Europe, Estonia, select Nordic countries, Austria, Germany, and the UK were acknowledged as role models for digital health innovation in 2020 by the healthcare professionals surveyed during the pandemic.
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