Enotourism Market by Tour Type, Traveler Type, and Age Group : Global Opportunity Analysis and Industry Forecast 2021–2030

Enotourism Market by Tour Type, Traveler Type, and Age Group : Global Opportunity Analysis and Industry Forecast 2021–2030

  • October 2021 •
  • 189 pages •
  • Report ID: 6193486 •
  • Format: PDF
Enotourism Market by Tour Type (Private Guided Tours and Self-Guided Tours), Traveler Type (Solo and Group), and Age Group (Generation X, Generation Y, and Generation Z): Global Opportunity Analysis and Industry Forecast 2021–2030

The global enotourism market was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030.

Enotourism is a developing subset of the travel and tourism industry. In fact, it is currently the fastest growing segment of the travel industry, generating billions of dollars each year. Enotourism is a fast-expanding industry that is projected to expand in future years.

Enotourism is a means of expanding the wine business; it is an opportunity to diversify the business. It is also a method of increasing the value of wine, which is the main product of the company. Enotourism benefits wineries in a variety of ways, including increased profitability and sales, improved brand reputation, and product quality. These factors help boost organizational competitiveness.

Enotourism may also help educate customers and consumers about wine. Some wineries consider enotourism as a potential business opportunity, even if this activity/segment is of secondary or tertiary importance to the company. In contrast, some wineries derive very little direct benefit from enotourism, if any at all.

Increase in the wine tourism awareness and a large number of visitors to vineyards are the primary drivers of the enotourism market growth. Enotourism allows for the exploration of new places, the opportunity to socialize with the local community, and participation in wine tasting activities. Enotourism primarily caters to tourists who wish to explore remote, to visit natural, unknown vineyard locations.

The COVID-19 outbreak has caused global disruption, restricting movement and, as a result, decreasing domestic and international travel. Enotourism in countries with a large number of wineries and vineyards is severely affected. The tours and travel companies were shut down which greatly impacted the sales and revenue of the enotourism market.

Europe is an excellent destination for wine tourists, and there is an increase in the number of visitors to wineries. Enotourism activity is now widespread in Portugal, due to the strong cultural tradition of wine growing of the country and the number of wine companies investing in enotourism. It is also a strategic product for the development of tourism in Portugal. Portugal has 11 wine routes, which are spread across 12 wine-producing regions. The European Union’s "Dyonisios" program began implementing these routes in 1993.

The enotourism market is segmented on the basis of tour type, traveler type, age group and region. On the basis of tour type, the market is categorized as private guided tours and self-guided tours. As per traveler type, the enotourism market is divided into solo and group. On the basis of age group, the enotourism market is segmented as generation X, generation Y, and generation Z. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Italy, France, Spain, Germany, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, and the rest of LAMEA).

The major players operating in the global enotourism market include290 Wine Shuttle, A Great Oregon Wine Tour, Arblaster and Clarke Wine Tours, Bulgaria Wine Tours, Burdick Vineyard Tours, California Wine Tours, Cloud Climbers Jeep and Wine Tours, Discover Texas Wine Tours, Grape Escapes Wine Tours, and Iowa Wine Tours Inc.

o This report provides a quantitative analysis of current trends, estimations, and dynamics of the global enotourism market from 2021 to 2030 to identify the prevailing market opportunities.
o Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
o In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
o Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
o The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.


By Tour Type
o Private guided tours
o Self-guided tours

By Traveler Type
o Solo
o Group

By Age Group
o Generation X
o Generation Y
o Generation Z

By Region
o North America
o U.S.
o Canada
o Mexico
o Europe
o UK
o Italy
o France
o Spain
o Germany
o Rest of Europe
o Asia-Pacific
o China
o Japan
o India
o South Korea
o Australia
o Rest of Asia-Pacific
o Brazil
o South Africa
o Argentina
o Rest of LAMEA