Wi-Fi Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Wi-Fi Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

  • June 2022 •
  • 145 pages •
  • Report ID: 6197465 •
  • Format: PDF
The global wi-fi analytics market reached a value of US$ 9.0 Billion in 2021. Looking forward, the analyst expects the market to reach US$ 34.2 Billion by 2027, exhibiting a CAGR of 25.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Wi-Fi analytics refers to the process of analyzing and collecting customer data from Wi-Fi access points, such as smartphones and laptops, for accessing detailed information on customer traffic, dwell time, and churn likelihood. The unique signal broadcasted by devices is used to recognize the associated device ID that tracks whether a person logs into the Wi-Fi or not. The data collected through associated devices is used by enterprise big-data software to clean, process, and apply advanced algorithm sets. Wi-Fi analytics aims at improving operations, trigger marketing, and track campaign results. As a result, there has been an increased demand for wi-fi analytics worldwide as it enables organizations to use the information available through wireless networks to make better decisions.

Wi-Fi Analytics Market Trends:
The rising adoption of the internet of things (IoT)-enabled smart devices across the globe represents one of the key factors driving the market growth. This is further supported by the increasing number of smart cities, which has resulted in the installation of Wi-Fi hotspots in public places, like transportation hubs, shopping complexes, shared taxis, and train stations. Moreover, various companies are launching innovative Wi-Fi analytics solutions that enable visitor count, path analysis, and critical metrics in smart infrastructure stores, office buildings, and organizations. These solutions also include people-counting cameras, which facilitate accurate counts. They also employ weather information to determine the effect of inclement weather on store traffic and regulate the correlation of radiofrequency devices to security camera images to help identify persons of interest. Other factors, including government regulations to support more secure applications of Wi-Fi analytics and extensive investments in public infrastructure to build smart cities, hospitals, and transportation infrastructure and are expected to bolster the market growth in the coming years.

Key Market Segmentation:
the analyst provides an analysis of the key trends in each sub-segment of the global wi-fi analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment, application and industry vertical.

Breakup by Component:

Breakup by Deployment:

Breakup by Application:
Wi-Fi Presence Analytics
Wi-Fi Marketing Analytics

Breakup by Industry Vertical:
Hospitality and Tourism
Sports and Entertainment

Breakup by Region:
North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.

Key Questions Answered in This Report:

How has the global wi-fi analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global wi-fi analytics market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the deployment?
What is the breakup of the market based on the application?
What is the breakup of the market based on the industry vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global wi-fi analytics market and who are the key players?
What is the degree of competition in the industry?