Egypt Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Egypt Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

  • December 2021 •
  • 130 pages •
  • Report ID: 6221539 •
  • Format: PDF
Egypt Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Summary
“Egypt Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report which provides extensive and highly detailed current and future market trends in the Egyptian market.

The number of live births in Egypt has generally been falling over the past decade, as has the crude birth rate and fertility rate. GDP fell by 2.6% in 2020 as a result of the COVID-19 outbreak and consumer price inflation stood at 5.0%. Commercially produced baby food has been on sale for a considerable period, and has gained widespread consumer acceptance, based largely on the popularity of baby milks. The Egyptian baby milks category accounted for 78% of overall value in 2020. Overall, retail sales have increased by 12.61% since 2014. Danone, Nestlé, and Hero Group were the top three companies in the Egyptian baby food sector. Most imports of milk and cereals originated from the Netherlands while exports were mainly destined for Morocco. Drug stores & pharmacies represent the leading distribution channel in the Egyptian baby food sector, with over 55% value share in 2020. The analyst estimates that the number of live births will show some marginal growth, increasing baby food sales. Overall volume sales in the sector are forecast to expand marginally over 2020-2026, with value sales rising nearly 6.53% CAGR.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope
- The Egypt baby food sector grew from E£1.6 billion (US$219.7 million) in 2014 to E£3.2 billion (US$201.2 million) in 2020, registering a CAGR of 12.61%. In volume terms, the sector declined from 15.57 million kg in 2014 to 14.45 million kg in 2020, registering a CAGR of (-1.24%).
- The baby milks category grew from E£1.3 billion (US$178.8 million) in 2014 to E£2.5 billion (US$157.4 million) in 2020; a CAGR of 11.88%.
- The baby cereals & dry meals category grew from E£155.9 million (US$22 million) in 2014 to E£349.2 million (US$22.1 million) in 2020, registering a CAGR of 14.39%.
- The baby wet meals category accounted for 10.1% of overall baby food value sales in 2020 and grew at a CAGR of 18.56% during 2014-2020.
- The baby drinks category grew from E£17.8 million (US$2.5 million) in 2014 to E£19.3 million (US$1.2 million) in 2020; a CAGR of 1.33%.

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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