Austria Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Austria Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

  • December 2021 •
  • 136 pages •
  • Report ID: 6221542 •
  • Format: PDF
Austria Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Summary
“Austria Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report which provides extensive and highly detailed current and future market trends in the Austrian market.

The total number of live births in Austria recorded a 4.4% increase during 2014-2020. Moreover, the forecast increment in number of live births over 2020-2026, allied to the decline in breastfeeding rates, translates into a bigger total addressable market for baby foods. However, GDP fell by 6.9% in 2020 as a result of the COVID-19 outbreak and consumer price inflation stood at 1.4%. The combination of economic pressures and the high price of baby food has deterred higher consumption levels. Overall growth in value terms has been good in recent years; the market registering a CAGR of 4.50% during 2014-2020. Volume sales were also up in 2020, with the sector increasing at a CAGR of 1.29% during 2014-2020. Baby milks remained the largest category in value terms, accounting for more than 50%, followed by wet meals with a 36% share in 2020. HiPP, Danone, and DMK Group were the top three companies. Danone Group retained the top spot in value and volume terms during 2014-2020 and remained leader in both the milks and cereals categories. Drug stores and pharmacies represent the leading distribution channel in the Austrian baby food sector, with over 70% of value sales in 2020. The analyst estimates that the number of live births will continue to increase over the forecast period, growing baby food sales, albeit slowly. Based on these assumptions, the market for baby food in Austria is expected to show a marginal volume growth, registering a CAGR of 1.25% during 2020-2026.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope
- The Austrian baby food sector grew from €115.5 million (US$153.3 million) in 2014 to €150.4 million (US$171.8 million) in 2020, registering a CAGR of 4.50%. In volume terms, the sector grew from 13.59 million kg in 2014 to 14.67 million kg in 2020, registering a CAGR of 1.29%
- The baby milks category grew from €60.7 million (US$80.5 million) in 2014 to €78.6 million (US$89.8 million) in 2020, registering a CAGR of 4.4%.
- The baby cereals & dry meals category grew from €7.5 million (US$10 million) in 2014 to €8.5 million (US$9.7 million) in 2020, registering a CAGR of 2.07%.
- The baby wet meals category accounted for 36% of overall baby food value sales in 2020 and grew at a CAGR of 6.03% during 2014-2020.
- The baby drinks category fell from €9.2 million (US$12.2 million) in 2014 to €9.17 million (US$10.5 million) in 2020, registering a CAGR of (-0.05%).

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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