Data usage and the impact of value-added services on customer satisfaction in the Middle East: consumer survey

Data usage and the impact of value-added services on customer satisfaction in the Middle East: consumer survey

  • February 2022 •
  • 7 pages •
  • Report ID: 6229144 •
  • Format: PDF
"Bundling OTT video services is increasingly beneficial for operators."

This report uses the results of our consumer survey to provide an analysis of the data usage of smartphone users in the Middle East and the impact of value-added services (VAS) on customer satisfaction metrics.

Topics analysed

  • Mobile data usage patterns and how they are affected by data pricing
  • The role of bundling additional services in customer retention
  • Service-based pricing and its effect on KPIs
Survey data coverage

The survey was conducted in association with On Device Research between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 3000 in the region.

Geographical coverage

  • Kuwait
  • Oman
  • Saudi Arabia
  • UAE