Norway Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

December 2021 •
137 pages •
Report ID: 6231355 •
Format: PDF

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Norway Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Summary
“Norway Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026” is an analytical report which provides extensive and highly detailed current and future market trends in the Norwegian market.

The total number of live births in Norway declined sharply by 12% during 2011-2020. This resulted in a baby population of 0.2 million in 2020, a drop of 11.4% from 2009. Moreover, both the crude birth and fertility rates have fallen during the same period. GDP fell by 2.1% in 2020 primarily owing to the impact of the COVID-19 pandemic and consumer price inflation stood at 1.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 6.54% during 2014-2020. Volume sales were also high in 2020, with the sector expanding at a CAGR of 1.87% during 2014-2020. Baby meals remained the largest category in value terms, accounting for 60.4%, followed by cereals with a 18.3% share in 2020. Nestlé, HiPP GmbH & Co. Vertrieb KG, and The Hain Celestial Group, Inc. were the top three companies in 2020. Nestlé retained the top spot in value and volume terms during 2014-2020 and remained leadership in all categories except finger foods. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 84.4% of overall value sales in 2020. The analyst estimates that the number of live births will continue to decline between 2020-2026, decreasing the demand for baby food sales in Norway. Based on these assumptions, the market is expected to grow in value terms, registering a CAGR of 2.37%. However, in volume terms the sector is expected to shrink, registering a negative CAGR of 0.20%.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope
- The baby wet meals category accounted for 60.4% of overall baby food value sales in 2020 and grew at a CAGR of 8.17% during 2014-2020.
- The baby milks category grew from NOK183 million ($29 million) in 2014 to NOK243 million ($25.8 million) in 2020, registering a CAGR of 4.84%.
- Per capita consumption of cereals grew by 8.2% during 2014-2020. The average intake per baby aged 0-3 years stood at 10.1kg in 2020.
- The value of the baby drinks category fell from NOK16.6 million ($2.6 million) in 2014 to NOK0.9 million ($0.1 million) in 2020, declining at a negative CAGR of 39.05%.
- In 2020, consumption of baby finger foods per baby aged 0-3 years amounted to 0.5kg.

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

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