Major players in the kombucha tea market are Brew Dr.Kombucha, GT’s Living Foods, Humm Kombucha LLC, Equinox Kombucha, KeVita, Inc, Kombucha Wonder Drink, Reed’s, Remedy Kombucha Pty Ltd, The Coca-Cola Company, Carpe Diem, Buchi Kombucha, Molson Coors Beverage Company, The Hain Celestial Company, Marin Kombucha, Health Ade, Holy Beverages, Brew Dr.
Kombucha and NewAge.
The global kombucha tea market is expected to grow from $1.99 billion in 2021 to $2.31 billion in 2022 at a compound annual growth rate (CAGR) of 16.05%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $4.84 billion in 2026 at a CAGR of 20.34%.
The kombucha tea market consists of sales of kombucha tea by entities (organizations, partnerships, and sole proprietors) that refers to a fermented black or green tea drink containing bacteria, yeast, and sugar.During fermentation, the bacteria and acids form a film on top of the liquid called a SCOBY (symbiotic colony of bacteria and yeast).
Kombucha bacteria includes lactic-acid bacteria, which can also act as a probiotic. Kombucha tea, according to health experts, can help with digestion, gut health, blood pressure management, heart health, and immunity.
The main kombucha tea flavors include fruits, regular/original, herbs and spices, flowers and others flavor types.The fruits kombucha tea are made infusing fruits.
Fruit teas come in a variety of flavors, including pineapple, raspberry, blueberry, peach and others. The kombucha tea packaging types include glass bottles, aluminum cans, pet bottles and other packaging types across distribution channels such as supermarkets and hypermarkets, online retailers, health stores and convenience stores.
North America was the largest region in the kombucha tea market in 2021.North America is expected to be the fastest-growing region in the forecast period.
The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The increasing number of health-conscious consumers is significantly driving the growth of the kombucha tea market.Some experts believe that because kombucha includes good live bacteria, it can help to improve the efficiency of a variety of bodily functions and is often preferred by health-conscious consumers.
According to the International Food Information Council’s (IFIC) 2020 food and health survey, Americans have a strong interest in becoming more health-conscious, with 43% following a specific diet or eating pattern in 2020, up 38% from 2019.Also, 54% of all consumers cared more about the healthfulness of their food and beverage choices in 2020 than did in 2010.
Hence, the increasing number of health-conscious people is expected to propel the growth of the kombucha tea market over the coming years.
Technological advancements is a key trend gaining popularity in the kombucha market.Companies in the kombucha market are focusing on technologies to retaining original flavors and nutrition of kombucha.
For instance, Taiwan based biotechnology company, Ming Chyi Biotechnology Ltd (MCB) uses a patented micro-encapsulation technology that applies adequate temperature and pressure to preserve the original flavor and nutritional values of kombucha. The micro- encapsulation technology is also used to spray-dry the kombucha liquid to obtain a powder that retains kombucha’s most original features.
In April 2021, Harris Tea Company, a US based tea company acquired Tetley Harris Food Group from Tata Consumer Products Company.As a result of this acquisition, Harris Tea will be able to provide end-to-end services to foodservice customers with a continued focus on a range of innovative product lines, and service.
The new company, Harris Tea Foodservice’s portfolio will include kombucha, red rose, southern breeze, and others. Tetley Harris Food Group is a US based manufacturer of a variety of hot, green, specialty, herbal and iced tea concentrate products.
The countries covered in the kombucha tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
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