This IDC PlanScape provides a framework for how enterprises can adopt video assets into their content marketing strategy and use applied intelligence (customer data insights and AI/ML) to drive the future of personalized customer experiences. It describes the key evaluation criteria, use cases, risks, and success factors of deploying, implementing,...
The marketing automation market size is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period. The increasing focus of enterprises to optimize marketing spending, growing number of marketing channels to reach end customers are a few factors driving...
Abstract: What`s New for 2022? - Global competitiveness and key competitor percentage market shares - Market presence across multiple geographies - Strong/Active/Niche/Trivial - Online interactive peer-to-peer collaborative bespoke updates - Access to our digital archives and MarketGlass...
Customer Experience Management Market: Scope of Report The latest publication on the global customer experience management market evaluates the opportunities and current market landscape, provides detailed analysis, and updates about corresponding sections affecting the market. The study offers detailed insights...
This IDC study provides an analysis of vendor performance in the customer relationship management applications software market for 2021, valued at $64.96 billion."In 2021, many companies continued to pivot toward the more digital world that we now live in, including the procurement of technologies that would help them improve their level of...
This IDC study provides the worldwide customer relationship management applications software forecast for 2022-2026."In-person customer interactions became a secondary channel and digital interactions became the primary channel for the purchase of everything from groceries to medicines to everything a person could need because of the COVID-19...
In 2021, the global marketing automation market was valued at US$5.45 billion. The market is anticipated to propel to US$8.58 billion in 2026. Marketing Automation is software that automates the marketing process. In other words, marketing automation enables marketers to send customers automated messaging. The main goal of marketing automation...
The global marketing automation market reached a value of US$ 4.4 Billion in 2021. Looking forward, the analyst expects the market to reach US$ 11.6 Billion by 2027, exhibiting a CAGR of 18.23% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence...
The global Customer engagement solutions market size is expected to grow from USD 19.3 billion in 2022 to USD 32.2 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 10.8% during the forecast period. Customer engagement solutions are helping companies widen their customer base, reduce customer churn rate, and increase customer retention....
Global Content Marketing Market 2022-2026 The analyst has been monitoring the content marketing market and it is poised to grow by $ 487.24 bn during 2022-2026 progressing at a CAGR of 15.8% during the forecast period. Our report on the content marketing market provides a holistic analysis, market size and forecast, trends,...