Major players in the market are Tyson foods, Tecumseh Poultry LLC, Bell & Evans, Hain Celestial, Fosters Farm, Bostock’s Organics, Riverford Organic Farms, Cargill meat solutions, SUN DAILY, Hubei Shendi Agricultural Science.
The global organic poultry market is expected to grow from $9.24 billion in 2021 to $9.85 billion in 2022 at a compound annual growth rate (CAGR) of 6.6%. The market is expected to grow to $12.74 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%.
The organic poultry market consists of organic poultry products and related services used to raise poultry birds.Organic poultry birds such as boiler, organic layer hens are fed organic feed or non-synthetic diet and are raised in an open environment protected from climatic extremities.
Organic poultry is consumed in various food processing units, restaurants, eateries, animal compounds, and households. Organic poultry does not involve the use of antibiotics, hormones and feed made from other animal parts.
The main product type are eggs, and meat products.Meat products are products in which the fresh meats is subjected to one or more processing procedures, including comminution, dehydration, fermentation, curing or cooking, among others .
The various processing type are fresh, frozen, and processed. The end users of organic poultry are households, and food services and various distribution channels are supermarkets, specialty store, online sales and others.
Asia Pacific was the largest region in the organic poultry market in 2021.Western Europe was the second-largest region in the organic poultry market.
The regions covered in the organic poultry market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Consumer awareness about the health benefits of organic food including organic poultry has seen a significant increase and is driving the organic poultry market in a positive direction.Organic poultry is rich in vitamins, omega-3 fatty acids and offer high nutritional value.
Thus, more awareness of the health benefits of organic food including organic poultry among the consumers increases the demand for organic poultry. According to the U.S. Department of Agriculture (USDA), the total sales of organic boiler in the USA was more than $749 million followed by $83 million sales of organic turkey. Also, more than 19.5 million organic broilers and 15.7 million organic layers were raised in USA. With an increase in consumer awareness in organic food, there is a developing potential that would drive the growth of organic poultry market.
High cost to the consumer is one of the reasons for organic poultry’s differential demand.The high cost to the customers is attributed by factors such as lack of organic feed, land availability, and high maintenance costs.
Further, disease outbreaks in poultry birds resulting in producers to loose birds creates a differential supply and demand in organic poultry market, resulting in increased cost to customers.As reported by the United States Department of Agriculture (USDA), owing to seasonal demands and disease outbreaks between 2004-2010, organic eggs accounted for the largest price fluctuations.
With fluctuations in prices, the average consumer’s spending was increased by an average of 59.4% for organic poultry. Hence the high cost due to price instability is restraining the market potential for organic poultry.
To meet the ever-increasing need for improved and more efficient organic poultry services, companies operating in organic poultry market are rapidly adopting new market dynamics and focusing primarily on enhancing technologies to address the rising demand of safe and improved poultry services. For instance, in 2019, Transport Genie Ltd., a Canadian company involved in transportation of animals partnered with Prodavi SA, an integrated poultry company based in Switzerland, to conduct field trials using Transport Genie smart sensors on poultry transport trucks. Transport Genie smart sensors monitors micro-climate conditions of live poultry during the transport of livestock from farm to their destination with real-time alerts and uses blockchain technologies to keep an electronic record of activities throughout the transportation value chain. The transport genie sensors ensure the safety of poultry during the transit across Canada, improving the productivity in the organic poultry market.
In August 2021, Cargill and the Continental Grain Company acquired chicken producer Sanderson Farms.With this acquisition Cargill is focused on expanding its poultry operations to the US.
Upon completing the transaction, Cargill and Continental Grain will combine Sanderson Farms with Wayne Farms – a subsidiary of Continental Grain – to form a new, privately held poultry business.According to Cargill, this deal will create a US poultry company with a high-quality asset base and complementary operating cultures .
In addition to this in October 2021, LDC Group, Europe based leading poultry Processor Company, announced acquisition of a majority stake in Wales-based peer Capestone organic poultry. With this acquisition, the LDC Group will be able to provide its expertise in premium poultry market .
The countries covered in the market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
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