5G Operational Readiness -- Sandvine Application and Network Intelligence Provides Customer Experience Insight

5G Operational Readiness -- Sandvine Application and Network Intelligence Provides Customer Experience Insight

  • June 2022 •
  • 5 pages •
  • Report ID: 6285546 •
  • Format: PDF
This IDC Market Note provides IDC's perspective on Sandvine's Application and Network Intelligence solution strategy. For too long, the global communications industry focused on the level of quality each network provides as well as its associated secure reliability and 5-9s availability. These attributes have defined the industry for over 100 years, yet attention has been focused on the customer, particularly the customer experience, for only the past 10-12 years. Application and network intelligence is the key that unlocks some of the mystery pertaining to a quality-based customer experience by providing the capabilities to understand what customers really want in maintaining acceptable service performance."In the 5G era, customer experience assurance is fast becoming the barometer by which customers and communications SPs alike can determine the level of value received from any connectivity solution strategy. The perception of value especially by business customers is now evaluated not on how well the network connection provides a transmission pathway but on how well the end-to-end service experience satisfies customer needs," says Karl Whitelock, research VP, Communications Service Provider Operations and Monetization at IDC.