Customer Journey Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Customer Journey Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

  • August 2022 •
  • 148 pages •
  • Report ID: 6313827 •
  • Format: PDF
The global customer journey analytics market reached a value of US$ 9.4 Billion in 2021. Looking forward, the analyst expects the market to reach a value of US$ 27.52 Billion by 2027, exhibiting a CAGR of 18.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Customer journey analytics refers to the process of analyzing and tracking customer experience across every touchpoint in the customer journey. It involves acquisition, activation and adoption as its three main stages. It is widely used by organizations and enterprises to provide real-time insights into customer behavior. Customer journey analytics encompasses advanced analytics methods, such as customer segmentation, predictive analytics and real-time analytics. It combines data from every channel into a single interface that assists in making better decisions with a holistic view. It also aids in predicting customer behavior, improving consumer experience, increasing revenue and boosting customer acquisition. As a result, it is widely used across telecommunications, healthcare, hospitality, travel, and banking, financial services and insurance (BFSI) industries.

Customer Journey Analytics Market Trends:
The emergence of digitalization across the globe is creating a positive outlook for market growth. In addition to this, the increasing need to convert information into digital form to gain insights that support strategic decision-making in various organizations is favoring the market growth. Moreover, the widespread product adoption to perform traffic and e-commerce analytics is driving the development of the market. Apart from this, various technological advancements, such as the integration of artificial intelligence (AI) that assists in providing intelligent, convenient and informed customer experience during the customer journey, are providing an impetus to the market growth. Furthermore, the increasing product demand in the retail and e-commerce industries to track the customer journey across multiple channels in real-time and the introduction of personalized omnichannel experience is positively impacting the market growth. Other factors, including widespread adoption of analytics software in various industries, increasing penetration of smartphones, and the growing demand for consistent customer support across multiple platforms, are anticipated to drive the market further.

Key Market Segmentation:
the analyst provides an analysis of the key trends in each sub-segment of the global customer journey analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, touchpoint, deployment, organization size, application and industry vertical.

Breakup by Component:

Breakup by Touchpoint:
Social Media
Branch and Store
Call Center

Breakup by Deployment:

Breakup by Organization Size:
Large Enterprises
Small and Medium-sized Enterprises

Breakup by Application:
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Brand Management
Campaign Management
Product Management

Breakup by Industry Vertical:
IT and Telecommunications
Retail and E-Commerce
Media and Entertainment
Travel and hospitality

Breakup by Region:
North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Callminer Inc., Cisco Systems Inc., Genesys Telecommunications Laboratories Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, NICE Ltd., Oracle Corporation, Salesforce Inc., SAP SE, Teradata Corporation and Verint Systems Inc.

Key Questions Answered in This Report:

How has the global customer journey analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global customer journey analytics market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the touchpoint?
What is the breakup of the market based on the deployment?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the application?
What is the breakup of the market based on the industry vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global customer journey analytics market and who are the key players?
What is the degree of competition in the industry?