Traditional Toys and Games in India

Traditional Toys and Games in India

  • August 2020 •
  • 22 pages •
  • Report ID: 660904 •
  • Format: PDF
Licensing continues to play an important role in traditional toys and games, with licensed products continuing to gain share in 2019. These products have a particularly strong presence in action figures and accessories and dolls and accessories with children keen to acquire replicas of their heroes. 2019 saw the launch of Frozen 2 at the cinemas, but despite the film proving successful at the box office sales of merchandise were much lower than expected.

Traditional Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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