Research Report on Market of Infants Formula Milk Powder in China

Research Report on Market of Infants Formula Milk Powder in China

This report carries on a comprehensive and detailed analysis by six aspects including China’s supply of raw material milk and milk-based raw materials, China’s related policies on infant formula milk powder industry, China's infant formula milk powder market, major competitors and respective market shares of China's infant formula milk powder market, China's development trend of infant formula milk powder, and threats and opportunities that infant formula milk powder market are facing. The data in this report includes the relevant official data of China, the data provided by dairy enterprises, data from terminal market research institutions as well as those that BOABC accumulated through years of cooperation with the industry. The data is authoritative, objective and forward-looking.

Research Background

In terms of the current dairy products with large commercial scale and profitability, infant formula milk powder is undoubted focus and hotpoint of industrial competition. According to the preliminary estimation of BOABC, currently the sale gross profit margin of foreign-funded infant formula milk powder brands represented by Mead Johnson and Dumex has reached 60%, and that of domestic infant formula milk powder brands represented by Yili, Beingmate, Shengyuan and Yashili has also reached 40-60%, which far exceeds 25% average gross profit margin of the entire dairy production industry, and attracts a large number of milk processing enterprises to turn to produce infant formula products, meanwhile, the capital outside the industry also saw the tremendous profits of the product, and has made strong capital penetration to the product. In recent years, infant formula milk powder companies have got listed in and outside China, and have obtained a wealth of capital, so they have made the formula milk powder to become one of the products with the highest investment value.

At present, the entire market size of China's infant formula milk powder is almost $50 billion, there are a hundred of production and processing enterprises with business license issued by the state, the whole market is obviously divided into high end and mid & low end, brand concentration is higher in the markets with different grades. With the increasing monitoring efforts of Chinese government on the whole dairy processing industry including infant formula milk powder companies, the brand concentration of infant formula milk powder market is expected to continue to increase.

This report carries on a comprehensive and detailed analysis by six aspects including China’s supply of raw material milk and milk-based raw materials, China’s related policies on infant formula milk powder industry, China's infant formula milk powder market, major competitors and respective market shares of China's infant formula milk powder market, China's development trend of infant formula milk powder, and threats and opportunities that infant formula milk powder market are facing. The data in this report includes the relevant official data of China, the data provided by dairy enterprises, data from terminal market research institutions as well as those that BOABC accumulated through years of cooperation with the industry. The data is authoritative, objective and forward-looking.

BOABC is a domestic well-known professional agricultural consulting company, and has strong R & D strength and excellent market research team, over the years, it has provided services for Chinese relevant government departments, international organizations, multinational companies, domestic well-known companies, boasting a good reputation. BOABC has attached great importance to China's dairy industry development, its main R & D personnel are the members of the related dairy policy "think tank" of the Chinese government, have a deep understanding on the China's whole industrial chain of dairy industry, and have maintained a good relationship with Dairy Association of China, China Dairy Industry Association and local related associations, also have a good cooperative relationship with domestic well-known dairy companies (such as Yili, Mengniu, Bright and Sanyuan, etc.) and foreign-funded companies (Pfizer/Wyeth, Dumex, Mead Johnson, etc.). The report shall provide valuable reference for domestic and foreign dairy enterprises, raw materials and ingredients suppliers infant formula milk powder, equipment suppliers, investment and financing institutions to understand, know and research Chinese infant formula milk powder market, and expand Chinese infant formula milk powder market.
CONTENTS

Main Conclusions
1. Supply Analysis of China's Raw Milk and Milk-base Raw Materials
1.1 China's Raw Milk Production Analysis
1.1.1 Dairy Cattle Inventory
1.1.2 Milk Output
1.1.3 Milk Resource Distribution
1.1.4 Raw Milk Price
1.1.5 Development Object of Dairy Industry
1.2 China Dairy Processing Analysis
1.2.1 Dairy Products Classification
1.2.2 Dairy Products Composition
1.2.3 The Production of Liquid Milk
1.2.4 The Production of Milk Powder
1.2.5 The Production of Other Dry Dairy Products
1.2.6 China Dairy Industry Policy
1.2.7 Capacity Forecast of China Dairy Industry in Next Five Years
1.3 Import Analysis of China Milk-base Raw Materials
1.3.1 Overview
1.3.2 Skim Milk Powder
1.3.3 Whole Milk Powder
1.3.4 Whey Powder and Demineralized Whey Powder
1.3.5 Lactoalbumin and Whey Protein Concentrate
1.3.6 Milk Sugar
1.3.7 Milk Fat
1.4 Import Analysis of Original Infant Formula Food

2. Analysis of Infant Formula Milk Powder Industrial Policies in China
2.1 China's Standards on Infant Formula Milk Powder
2.1.1 Three Compulsory Standards
2.1.2 Amendments to National Standards of Infant Formula Milk Powder
2.2 Related Industrial Regulations for Infant Formula Milk Powder in China
2.2.1 “Dairy Products Quality Safety Regulations”
2.2.2 “Administrative Methods on Sales of Breast Milk Substitutes”
2.2.3 Infants Formula Milk Production License System
2.3 Supervision of the Infant Milk Powder Industry in China
2.3.1 China Infant Formula Quality and Safety Sectioning Management
2.3.2 China Consumer Association to Supervise the Breast Milk Substitutes Market
2.4 New National Food Safety Standards for Infant Formula Milk Powder in China
2.4.1 Background of the Issuing of New National Safety Standards
2.4.2 Main Contents of New National Dairy Safety Standards
2.4.3 Impact of New National Safety Standards on Chinese Infant Formula Powder Market and the Tendency

3. Analysis of Infant Formula Milk Powder Market in China
3.1 Introduction to Infant Formula Milk Powder Market in China
3.1.1 Analysis of Market Consumption Characteristics of Infant Formula Milk Powder
3.1.2 Production and Layout of Infant/young Child's Milk Powder
3.1.3 Market Capacity and Distribution of Infant Formula Milk Powder
3.1.4 Market Growth Speed of Infant Formula Milk Powder
3.2 Marketing Analysis of China's Infant Formula Milk Powder
3.2.1 Marketing Channel of Infant Formula Milk Powder
3.2.2 Promotion Model of Infant Formula Milk Powder
3.2.3 Comparative Analysis of Different Marketing Models
3.3 Market Price Analysis of China's Infant Formula Milk Powder
3.3.1 Market Price Summarization of China's Infant Milk Power
3.3.2 Infant Milk Power Price Comparative Analysis of Domestic and International Brands
3.4 Analysis of Different Infant Formula Milk Powder Markets in China
3.4.1 I Phase I Infant Formula Milk Powder (for 0-6-month-old infants)
3.4.2 Phase II Infant Formula Milk Powder (For 7-12 months)
3.4.3 Phase III Infant Formula Milk Powder (for 1-3 years-old children)
3.4.4 Infant Formula Rice Cereal
3.5 Consumption Demand Potential Analysis of Infant Formula Milk Powder Market in China
3.5.1 Analysis of Consumption Demand Status of Infant Formula Milk Powder
3.5.2 Analysis of Consumption Demand Potential of Infant Formula Milk Powder

4. Analysis on Main Competitors (TOP10) of Infant Formula Milk Powder of China
4.1 Chinese infant formula milk powder producing enterprises and regional distribution
4.2 Market shares of infant formula milk powder brands and the change features
4.3 Main competitor analysis
4.3.1 Inner Mongolia Yili Industrial Group Co., Ltd
4.3.2 Zhejiang Beingmate Technology Industry & Trade Co., Ltd
4.3.3 Heilongjiang Feihe Dairy Co., Ltd
4.3.4 Shengyuan Nutritional Food Co., Ltd
4.3.5 Guangdong Yashili Group CO.,LTD
4.3.6 Ausnutria Dairy (Hunan) Company Ltd
4.3.7 Dumex Baby Food Co. Ltd
4.3.8 Mead Johnson Nutrition (China) Co.Ltd
4.3.9 Wyeth Nutritional Co., Ltd
4.3.10 Nestle (China) Co., Ltd

5. Development Trend of Chinese Infant Formula Milk Powder
5.1 Technical content of products
5.2 Price
5.3 Market brand concentration
5.4 Market structure
5.5 Enterprise competition mode

6. Analysis on Threats and Opportunities of Chinese Infant Formula Milk Powder Industry
6. 1 Analysis on substitution of Chinese breast-milk to infant formula milk powder
6.1.1 Breast-milk value analysis
6.1.2 Analysis on reasons for more and more choices for infant formula milk powder
6.2 Opportunities for Infants' Milk Powder Industry in China

Affix1: List of General Situation of 38 Infant Milk Powder Producing Enterprises, 2010
Affix 2: List of Infant Formula Manufacturing Enterprises, by March 31, 2011

Figures & Tables Content
Table 1.1 List of 66 new national dairy safety standards
Table 1.2 Sensory Index
Table 1.3 Physical and Chemical Index
Table 1.4 Microbial Limit
Table 1.5 Sensory Requirements
Table 1.6 Physical and Chemical Index
Table 1.7 Microbial Limit
Table 1.8 Sensory Requirements
Table 1.9 Physical and Chemical Index
Table 1.10 Microbial Limit
Table 1.11 Sensory Requirement
Table 1.12 Indexes for protein, fat and carbohydrate
Table 1.13 Vitamin Index
Table 1.14 Mineral Index
Table 1.15 Optional Components Index
Table 1.16 Other Indexes
Table 1.17 Contaminant limit (calculated based on powdery products)
Table 1.18 Mycotoxin limit (based on powdery products)
Table 1.19 Microbial Limit
Table 1.20 Urease Activity Index
Table 1.21 Sensory Requirements
Table 1.22 Protein, Fat and Carbohydrate Indexes
Table 1.23 Vitamin Index
Table 1.24 Mineral Index
Table 1.25 Optional Components
Table 1.26 Other Indexes
Table 1.27 Contaminant limit (calculated based on powdery products)
Table 1.28 Mycotoxin Limit (based on powdery products)
Table 1.29 Microbial Limit
Table 1.30 Urease Activity Index
Table 1.31 Sensory Requirements
Table 1.32 Basic Nutrition Index
Table 1.33 Optional Nutrition Constituent Indexes
Table 1.34 Limit for Carbohydrate Addition
Table 1.35 Other Indexes
Table 1.35 Contaminant Limit
Table 1.37 Mycotoxin Limit
Table 1.38 Microbial Limit
Table 1.39 Urease Activity Index
Table 2.1 Urban Market Infant Milk Powder Capacity in China's Different Provinces and Regions, 2010
Table 2.2 Comparison of Infant Formula Milk Powder Marketing Channel Composition of Some Famous Brand Enterprises, 2010
Table 2.3 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase I, First Half of 2010
Table 2.4 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase II, First Half of 2010
Table 2.5 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase III, First Half of 2010
Table 2.6 Retail Terminal Market (Supermarket) Price Comparison of Well-known Domestic and Intl' Brands of Infant Formula Rice Cereal Phase I, II and III, First Half of 2010
Table 2.7 Infant Formula Milk Powder Consumption Level Per Capita of China's Urban and Rural Residents, 2003-2009
Table 3.1 Regional distribution of Chinese certified infant formula milk powder producing enterprises after the Melamine Event in July 2011
Table 3.2 Registration Reference on Yili Group
Table 3.3 Top 10 Leading Shareholders & Stock Distribution of Yili Group
Table 3.4 Consolidated statement of profits of Yili Group in 2010
Table 3.5 Purchase scale and purchase price of raw material milk of Yili Group, 2007-2010
Table 3.6 Main product list of Yili Group
Table3.7 Output list of main products of Yili Group, 2007-2010
Table 3.8 Related infant formula milk powder production equipment list of Yili Group
Table 3.9 Registration Reference on Beingmate
Table 3.10 Shareholders and share ratio list of Zhejiang Beingmate Technology Industry & Trade Co., Ltd
Table 3.11 Financial situation list of infant formula food processing enterprises of Beingmate Group, 2010
Table 3.12 Beingmate Infant/young Child Formula Milk Powder Related Production
Table3.13 Registration Reference on Feihe Dairy
Table3.14 Shareholders and Proportion of Shares of Feihe Dairy
Table 3.15 Purchase scale and purchase price of raw material milk of Feihe Dairy, 2007-2010
Table 3.16, Products of Feihe Dairy
Table 3.17 Main product output list of Feihe Dairy, 2007-2010
Table 3.18 Financial situation list of Feihe Dairy, 2010
Table 3.19 Registration materials of Qingdao Shengyuan Dairy Co., Ltd
Table3.20 Stockholders & Share Distribution of Synutra Dairy
Table 3.21 Main financial indexes of Shengyuan Nutritional Food Co., Ltd, 2010
Table 3.22 Raw Milk Procurement Scale and Prices of Synutra Dairy, 2007-2010
Table 3.23 Main product list of Shengyuan Dairy
Table 3.24 Main product output of Shengyuan Dairy, 2004-2010
Table 3.25 Related infant formula milk powder production equipment list of Shengyuan Dairy
Table 3.26 Registration materials of Yashili
Table 3.27 Shareholders and share ratio list of Yashili
Table 3.28 Financial situation list of Yashili, 2010
Table 3.29 Main product list of Yashili
Table 3.30 Main product output list of Yashili, 2006-2010
Table 3.31 Financial situation list of Ausnutria Dairy (Hunan), 2010
Table 3.32 Main product list of Ausnutria Dairy
Table 3.33 Main product output list of Ausnutria Dairy, 2007-2010
Table 3.34 Registration materials of Dumex Baby Food Co. Ltd
Table 3.35 Shareholders and share ratio list of Dumex Baby Food Co. Ltd
Table 3.36 Financial situation list of Dumex, 2010
Table 3.37 Product output list of Dumex Baby Food Co. Ltd, 2007-2010
Table 3.38 Dumex's Technological Dissemination and Product Promotion in China
Table 3.39 Financial situation list of Mead Johnson, 2010
Table 3.40 Product output list of Mead Johnson Nutrition (China) Company , 2008-2010
Table 3.41 Financial situation list of Wyeth, 2010
Table 3.42 Product output list of Shanghai Wyeth Nutritional Co.,Ltd, 2008-2010
Table 3.43 Financial situation list of Nestle, 2010
Table 3.44 Main product output list of Nestle (China) Co., Ltd , 2007-2010
Table 4.1 Feeding of infants in different months
Table 4.2 Percentage of Interviewees Heard of the International Code of Marketing of Breast Milk Substitutes( short for “Code”) or the Administrative Methods on Sales of Breast Milk Substitutes (short for “Methods”)
Table 4.3 Percentage of Interviewees Understanding of the International Code of Marketing of Breast Milk Substitutes( short for “Code”) or the Administrative Methods on Sales of Breast Milk Substitutes (short for “Methods”)
Table 4.4 Use of Breast-milk Substitutes of infants in parturition and in hospital