US Outdoor Furniture & Grill Market

US Outdoor Furniture & Grill Market

Study coverage

The study offers historical demand data (2004, 2009, 2014) plus forecasts (2019, 2024) by product, market and US geographic region. The study also analyzes key market environment factors, assesses the industry structure, evaluates company market share and profiles 37 US industry competitors

US outdoor furniture & grill demand to accelerate

The outdoor furniture and grill market in the US (which includes patio heaters, complementary outdoor cooking appliances, and accessories such as covers, cushions, umbrellas, and grilling utensils) is forecast to reach $9 billion in 2019. After peaking in 2007, US demand for outdoor furniture and cooking appliances plummeted in 2009. Nevertheless, recessionary trends toward “staycations” and at-home al fresco entertainment supported sales to a degree between 2009 and 2014 and enabled a respectable rebound in demand through 2014 as the economy improved. Through 2019, sales of these products will be buoyed by continued emphasis on a blending of outdoor and indoor spaces. Likewise, greater preference for higher-value products in these spaces will boost value demand in the short term but, due to product durability, will restrain aftermarket sales somewhat.

Strong rebound in housing completions to fuel demand

Double-digit advances in new housing completions will buoy demand in the dominant residential market, which acounts for more than 90 percent of sales. The smaller nonresidential market, driven by demand in lodging facilities and restaurants, will post more rapid gains through 2019, fueled by the remaining pent-up demand for these products as construction spending and investment trends improve. Demand in other non residential markets (including beaches; campgrounds; national, state, and local parks; boats; and other recreational facilities) will rebound from 2014 levels, when demand was hampered by market weakness due to budgetary cuts in applications such as national park expenditures.

Outdoor furniture to offer strong opportunities

Sales in outdoor furniture and accessories will accelerate through 2019, driven by ongoing trends toward blending indoor and outdoor living spaces and increasing preference for higher-end pieces that offer greater durability and comfort. Affluent households will drive high value spending, but outdoor furniture is offered at a wide range of price points, making it a broad market in general. Heightened attention to stylistic considerations and improved fabric durability will buoy demand for related accessories, as these products can inexpensively update furniture.

Sales of grills and accessories will also accelerate through 2019. Gains will be driven by increased interest in diverse preparation techniques and the corresponding pur-chase of secondary grills or other similar outdoor cooking appliances (e.g., outdoor pizza ovens, smokers, and fryers). In-creasing sales of smaller, portable models will also benefit gains by expanding the potential market to people who either do not have space for a conventional grill or are interested in a grill for use tailgating or camping.
Through 2019, demand for patio heating products will accelerate, advancing at a double-digit pace from a small base. These products are increasingly popular due to their ability to extend the outdoor season.
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Economic Outlook 5
Demographic Trends 9
Population 10
Households 13
Consumer Income & Spending 14
Personal Income & Expenditures 14
Consumer Financing 17
Construction Trends 20
Residential Construction 23
New Housing 25
Housing Stock 29
Single-Family Home Sales 33
Porch, Patio, & Deck Trends 34
Nonresidential Construction 37
Nonbuilding Construction 39
Historical Market Trends & Seasonality 41
Pricing Patterns 44
International Activity & Foreign Trade 47
Imports 49
Exports 54
III. PRODUCTS 58
General 58
Outdoor Furniture & Accessories 60
Outdoor Furniture 62
Metal 67
Extruded Aluminum 70
Cast & Wrought 71
Other Metal 72
Plastic 73
Wicker & Rattan 76
Wood & Other Materials 79
Leading Suppliers 84
Cushions, Covers, & Other Accessories 86
Umbrellas & Hammocks 91
Grills & Accessories 94
Grills 96
Supply & Demand 98
Types 101
Gas 105
Charcoal & Other Solid Fuel 108
Electric & Other 112
Grills in Use 114
Leading Suppliers 116
Grill Parts & Grilling Utensils 118
Patio Heating Products 123
IV. MARKETS 127
General 127
Residential Market 129
Single-Family Housing 133
Multifamily Housing 135
Manufactured Housing 137
Nonresidential Market 138
Other Markets 142
V. REGIONS 145
General 145
Regional Demographic & Economic Trends 147
Population Patterns 148
Economic Outlook 151
Construction Activity 153
Housing Outlook 156
Regional Personal Consumer Expenditures 159
Regional Demand for Outdoor Furniture & Grills 161
Northeast 164
New England 167
Middle Atlantic 167
Midwest 169
East North Central 172
West North Central 173
South 174
South Atlantic 178
East South Central 180
West South Central 181
West 183
Mountain 186
Pacific 188
VI. INDUSTRY STRUCTURE 191
General 191
Industry Composition 192
Market Share & Leading Suppliers 195
Product Development & Manufacturing 202
Competitive Strategies 204
Brand Name Recognition 205
Marketing 208
Conventional Advertising 209
Internet 211
Strategic Media Partnerships 214
Cooperative Agreements 214
Distribution Channels 219
Mass Merchandisers & Wholesale Clubs 220
Specialty Retailers 223
Home Centers 225
Other 226
Leading Private Label Suppliers 228
Mergers, Acquisitions, & Industry Restructuring 230
Company Profiles 232
Ace Hardware Corporation 233
Adams Manufacturing Corporation 235
Agio International Company Limited 237
Barbeques Galore, see Grand Hall Enterprise
Blue Rhino, see Ferrellgas Partners
Bradley (WC) Company 239
Brinkmann Corporation 243
Brown Jordan International Incorporated 244
Century Furniture LLC 251
Char-Broil, see Bradley (WC)
Coleman, see Jarden
Craftmade International Incorporated 252
Ducane Products, see Weber-Stephen Products
Ethan Allen Interiors Incorporated 254
Ferrellgas Partners LP 256
Grand Basket Company Incorporated 258
Grand Hall Enterprise Company Limited 259
Grosfillex SAS 260
HammockSource 262
Hatteras Hammocks, see HammockSource
Heritage Home Group LLC 265
HNI Corporation 266
Home Depot Incorporated 268
Homecrest Outdoor Living LLC 270
Jarden Corporation 272
Keter Group 275
Kmart, see Sears Holdings
Lane Venture, see Heritage Home Group
Linya Group Company Limited 276
Lloyd/Flanders Industries Incorporated 277
Lowe's Companies Incorporated 278
MECO, see Unaka
Middleby Corporation 282
Monessen Hearth Systems, see HNI
Onward Manufacturing Company Limited 283
Orchard Supply Hardware, see Lowe's Companies
O.W. Lee Company Incorporated 285
Pawleys Island Hammocks, see HammockSource
RIO Brands LLC 287
Saber Grills, see Bradley (WC)
Sears Holdings Corporation 289
Spectrum Brands Holdings Incorporated 292
Stark Truss Company 293
Target Corporation 294
Treasure Garden Incorporated 296
Tropitone Furniture, see Brown Jordan International
Unaka Corporation 298
Vermont Castings Group, see HNI
Wal-Mart Stores Incorporated 300
Weber-Stephen Products LLC 303
Woodard, see Craftmade International
Yotrio Group Company Limited 306
Other Companies in the Outdoor Furniture and Grills Industry 307

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population & Household 10
3 Personal Consumption Expenditures 17
4 Consumer Financing Environment, 2004-2014 20
5 Construction Expenditures 23
6 Residential Building Construction Expenditures 25
7 New Housing Indicators 29
8 Housing Stock by Type 32
9 Existing Home Sales by Region 34
10 Single-Family Porch, Patio, & Deck Construction 37
11 Nonresidential Building Construction Expenditures 39
12 Nonbuilding Construction Expenditures 41
13 Outdoor Furniture & Grill Market, 2004-2014 43
14 Outdoor Furniture & Grill Pricing 46
15 US Trade in Outdoor Furniture & Grills 48
16 US Imports of Outdoor Furniture & Grills by Source,
2004-2014 52
17 Exports of Outdoor Furniture & Grills by Destination,
2004-2014 56
SECTION III -- PRODUCTS
1 Outdoor Furniture & Grill Supply & Demand 60
2 Outdoor Furniture & Accessory Supply & Demand 62
3 Outdoor Furniture Supply & Demand 66
4 Metal Outdoor Furniture Supply & Demand 70
5 Plastic Outdoor Furniture Supply & Demand 76
6 Wicker & Rattan Outdoor Furniture Supply & Demand 79
7 Wood & Other Materials Outdoor Furniture Supply & Demand 84
8 Cushion, Cover, & Other Accessories Supply & Demand 90
9 Umbrella & Hammock Supply & Demand 94
10 Grill & Accessory Supply & Demand 96
11 Grill Supply & Demand 101
12 Grill Demand by Type 103
13 Gas Grill Demand 108
14 Charcoal & Other Solid Fuel Grill Demand 112
15 Electric & Other Grill Demand 114
16 Grills in Use by Type 116
17 Grill Part & Grilling Utensil Supply & Demand 122
18 Patio Heating Product Supply & Demand 126
SECTION IV -- MARKETS
1 Outdoor Furniture & Grill Demand by Market 129
2 Residential Outdoor Furniture & Grill Demand by
Housing Type 133
3 Single-Family Outdoor Furniture & Grill Demand 135
4 Multifamily Outdoor Furniture & Grill Demand 137
5 Manufactured Housing Outdoor Furniture & Grill Demand 138
6 Nonresidential Outdoor Furniture & Grill Demand 141
7 Outdoor Furniture & Grill Demand in Other Markets 144
SECTION V -- REGIONS
1 Population by Region 150
2 Gross Domestic Product by Region 153
3 Construction Expenditures by Region 156
4 Regional Housing Indicators 159
5 Regional Personal Consumption Expenditures 161
6 Outdoor Furniture & Grill Demand by Region 163
7 Northeast Outdoor Furniture & Grill Demand by Subregion
& Product 166
8 Midwest Outdoor Furniture & Grill Demand by Subregion
& Product 171
9 South Outdoor Furniture & Grill Demand by Subregion
& Product 178
10 West Outdoor Furniture & Grill Demand by Subregion
& Product 186
SECTION VI -- INDUSTRY STRUCTURE
1 Outdoor Furniture & Grill Sales by Company, 2014 195
2 Selected Cooperative Agreements 217
3 Leading US Outdoor Furniture & Grill Private Label Sales
by Company, 2014 229
4 Selected Acquisitions & Divestitures 231

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2014 32
2 Outdoor Furniture & Grill Market, 2005-2014 44
3 Outdoor Furniture & Grill Pricing Deflators, 2004-2024 47
4 US Outdoor Furniture & Grill Imports by Type & Source, 2014 53
5 Sources of US Imports as a Share of Total Demand, 2004-2014 54
6 US Outdoor Furniture & Grill Exports by Type & Destination,
2014 57
SECTION III -- PRODUCTS
1 Outdoor Furniture Demand by Type, 2014 67
2 US Outdoor Furniture Market Share, 2014 86
3 Grill Demand by Type, 2014: Value & Units 104
4 US Grill Market Share, 2014 118
SECTION V -- REGIONS
1 Regional Market Comparison, 2014 147
2 Outdoor Furniture & Grill Demand by Region, 2014 164
SECTION VI -- INDUSTRY STRUCTURE
1 US Outdoor Furniture & Grill Market Share, 2014 197
2 US Outdoor Furniture & Grill Retail Sales by Outlet, 2014 220