US Outdoor Furniture & Grills Market

US Outdoor Furniture & Grills Market

US demand to rise 4% annually through 2017

The US outdoor furniture and grill industry (including patio heaters and accessories such as umbrellas, covers, cushions, and grilling utensils) is expected to grow four percent per year through 2017, rebounding from the declines of the recession-impacted 2007-2012 period.

Rising interest in decorating outdoor spaces as if they were indoor rooms will spur gains. This trend leads consumers to buy higher value pieces that coordinate with their interior designs, thus expanding living space to the outdoors. Sales will also grow along with demand for products, such as fire pits and patio heaters, that enable consumers to extend the outdoor season. The popularity of outdoor dining and recreation, paired with state and local regulations limiting or banning smoking indoors, will aid gains for outdoor furniture and grills in all geographic regions.

Shipments of outdoor furniture and grills will grow somewhat more slowly than demand through 2017, reflecting the importance of imports, particularly among smaller or less expensive products. Imports have long claimed a significant share of the US outdoor furniture and grill market.

Patio heating products to be fastest growing types

The leading product category in 2012 was outdoor furniture and accessories. Furniture gains will stem from purchases of higher value deep seating (chairs/sofas that have bigger, longer cushions) and motion pieces (those that swivel or rock), reflecting the extension of indoor-style decorating to patios and decks.

Demand for grills and grilling accessories will grow more slowly than demand for furniture, but will rebound from the declines suffered during the 2007-2012 period. While most consumers cannot afford high-end outdoor kitchens, their awareness of the trend will stimulate higher value grill purchases. In addition, there is growing interest in owning more than one grill; some homeowners enjoy multiple preparation techniques, such as smoking and frying, while others purchase portable grills for tailgating and camping. Patio heating products, including fire pits, that allow outdoor spaces to be used comfortably even in cooler weather, will see the fastest growth through 2017, albeit from a small base. This product segment has a spillover impact on outdoor furniture and accessory demand since consumers spend more on outdoor furnishings when they can be used for a greater portion of the year.

Housing market, consumer spending to remain key factors of demand

The outdoor furniture and grill industry is dominated by the residential market. For this reason, recoveries in the housing market and consumer spending have been important stimulants of demand since 2010 and will continue to be so through 2017. Demand in the smaller nonresidential market -- primarily lodging and restaurants -- is anticipated to improve as well through 2017. Pent-up replacement demand will support growth as these establishments continue to recover from the 2007-2009 recession. The remainder of sales goes to locations such as state, local, and national parks; beaches; boats; campgrounds; and other recreational facilities.

Study coverage

This upcoming Freedonia industry study, Outdoor Furniture & Grills, is priced at $5100. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by product, market and US geographic region. The study also considers market environment factors, evaluates company market share and profiles 38 competitors in the US industry.

TABLE OF CONTENTS

INTRODUCTION x

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Economic Outlook 5
Demographic Trends 8
Population 9
Households 12
Consumer Income & Spending 13
Personal Income & Expenditures 13
Consumer Financing 16
Construction Trends 19
Residential Construction 21
New Housing 23
Housing Stock 28
Single-Family Home Sales 31
Porch, Patio, & Deck Trends 32
Nonresidential Construction 35
Nonbuilding Construction 37
Historical Market Trends & Seasonality 39
Pricing Patterns 42
International Activity & Foreign Trade 45
Imports 47
Exports 51

III. PRODUCTS 54

General 54
Outdoor Furniture & Accessories 56
Outdoor Furniture 58
Metal 62
Extruded Aluminum 65
Cast & Wrought 66
Other Metal 67
Plastic 68
Wicker & Rattan 70
Wood & Other Materials 73
Leading Suppliers 78
Cushions & Covers 80
Umbrellas & Hammocks 83
Grills & Accessories 87
Grills 88
Supply & Demand 89
Types 91
Gas 95
Charcoal & Other Solid Fuel 99
Electric & Other 103
Grills in Use 104
Leading Suppliers 106
Grill Parts & Grilling Utensils 108
Patio Heating Products 112

IV. MARKETS 116

General 116
Residential Market 117
Single-Family Housing 120
Multifamily Housing 122
Manufactured Housing 123
Nonresidential Market 124
Other Markets 128

V. REGIONS 132

General 132
Regional Demographic & Economic Trends 134
Population Patterns 135
Economic Outlook 138
Construction Activity 140
Housing Outlook 142
Consumer Expenditures 145
Regional Demand for Outdoor Furniture & Grills 147
Northeast 150
New England 152
Middle Atlantic 153
Midwest 154
East North Central 157
West North Central 158
South 159
South Atlantic 162
East South Central 164
West South Central 165
West 166
Mountain 169
Pacific 171

VI. INDUSTRY STRUCTURE 173

General 173
Industry Composition 174
Market Share & Leading Suppliers 177
Product Development & Manufacturing 183
Competitive Strategies 185
Brand Name Recognition 186
Marketing 189
Conventional Advertising 190
Internet 192
Strategic Media Partnerships 194
Cooperative Agreements 195
Distribution Channels 198
Mass Merchandisers 200
Specialty Retailers 202
Home Centers 205
Other 206
Leading Private Label Suppliers 207
Mergers, Acquisitions, & Industry Restructuring 210
Company Profiles 213
Ace Hardware Corporation 214
Adams Manufacturing Corporation 216
Agio International Company Limited 217
Barbeques Galore, see Grand Hall Enterprise
Blue Rhino, see Ferrellgas Partners
Bond Manufacturing Company Incorporated 218
Bradley (WC) Company 220
Brinkmann Corporation 222
Brown Jordan International Incorporated 224
Casual Living Worldwide, see Brown Jordan International
Century Furniture LLC 227
Char-Broil, see Bradley (WC)
Coleman, see Jarden
Craftmade International Incorporated 229
Ducane Products, see Weber-Stephen Products
Ethan Allen Interiors Incorporated 231
Ferrellgas Partners LP 233
Furniture Brands International Incorporated 235
Grand Basket Company Incorporated 236
Grand Hall Enterprise Company Limited 237
Grosfillex Sarl 239
HammockSource 241
Hatteras Hammocks, see HammockSource
Home Depot Incorporated 243
Homecrest Outdoor Living LLC 245
HP Schou A/S 247
Jarden Corporation 248
Keter Group 250
Kmart, see Sears Holdings
Lane Venture, see Furniture Brands International
Linya Group Company Limited 251
Lloyd/Flanders Industries Incorporated 252
Lowe's Companies Incorporated 253
Majestic Products, see Vermont Castings Group
MECO, see Unaka
Monessen Hearth Systems, see Vermont Castings Group
Onward Manufacturing Company Limited 255
Pawleys Island Hammocks, see HammockSource
RIO Brands LLC 258
Sears Holdings Corporation 260
Spectrum Brands Holdings Incorporated 263
Stark Truss Company 264
Target Corporation 265
Treasure Garden Incorporated 267
Tropitone Furniture Company Incorporated 268
Unaka Corporation 270
Vermont Castings Group 272
Wal-Mart Stores Incorporated 274
Weber-Stephen Products LLC 277
Whitecraft, see Craftmade International
Woodard, see Craftmade International
Yada Technology Group Company Limited 280
Yotrio Group Company Limited 281



LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8
2 Population & Households 9
3 Personal Consumption Expenditures 16
4 Consumer Financing Environment, 2002-2012 19
5 Construction Expenditures 21
6 Residential Building Construction Expenditures 23
7 New Housing Indicators 27
8 Housing Stock by Type 30
9 Existing Home Sales by Region 32
10 Single-Family Porch, Patio, & Deck Construction 35
11 Nonresidential Building Construction Expenditures 37
12 Nonbuilding Construction Expenditures 39
13 Outdoor Furniture & Grill Market, 2002-2012 41
14 Outdoor Furniture & Grill Pricing 44
15 US Trade in Outdoor Furniture & Grills 46
16 US Imports of Outdoor Furniture & Grills by Source 49
17 US Exports of Outdoor Furniture & Grills by Destination 52

SECTION III -- PRODUCTS

1 Outdoor Furniture & Grill Supply & Demand 56
2 Outdoor Furniture & Accessory Supply & Demand 58
3 Outdoor Furniture Supply & Demand 61
4 Metal Outdoor Furniture Supply & Demand 65
5 Plastic Outdoor Furniture Supply & Demand 70
6 Wicker & Rattan Outdoor Furniture Supply & Demand 73
7 Wood & Other Materials Outdoor Furniture Supply & Demand 77
8 Cushion & Cover Supply & Demand 83
9 Umbrella & Hammock Supply & Demand 86
10 Grill & Accessory Supply & Demand 88
11 Grill Supply & Demand 91
12 Grill Demand by Type 93
13 Gas Grill Demand 99
14 Charcoal & Other Solid Fuel Grill Demand 102
15 Electric & Other Grill Demand 104
16 Grills in Use by Type 106
17 Grill Part & Grilling Utensil Supply & Demand 112
18 Patio Heating Product Supply & Demand 115

SECTION IV -- MARKETS

1 Outdoor Furniture & Grill Demand by Market 117
2 Residential Outdoor Furniture & Grill Demand
by Housing Type 120
3 Single-Family Outdoor Furniture & Grill Demand 121
4 Multifamily Outdoor Furniture & Grill Demand 123
5 Manufactured Housing Outdoor Furniture & Grill Demand 124
6 Nonresidential Outdoor Furniture & Grill Demand 128
7 Outdoor Furniture & Grill Demand in Other Markets 131

SECTION V -- REGIONS

1 Population by Region 137
2 Gross Domestic Product by Region 140
3 Construction Expenditures by Region 142
4 Regional Housing Indicators 145
5 Regional Personal Consumption Expenditures 147
6 Outdoor Furniture & Grill Demand by Region 149
7 Northeast Outdoor Furniture & Grill Demand
by Subregion & Product 152
8 Midwest Outdoor Furniture & Grill Demand
by Subregion & Product 157
9 South Outdoor Furniture & Grill Demand
by Subregion & Product 162
10 West Outdoor Furniture & Grill Demand
by Subregion & Product 169

SECTION VI -- INDUSTRY STRUCTURE

1 US Outdoor Furniture & Grill Sales by Company, 2012 177
2 Selected Cooperative Agreements 197
3 Leading US Outdoor Furniture & Grill Private Label Sales
by Company, 2012 209
4 Selected Acquisitions & Divestitures 212



LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2012 30
2 Outdoor Furniture & Grill Market, 2003-2012 42
3 Outdoor Furniture & Grill Pricing Deflators, 2002-2022 45
4 US Outdoor Furniture & Grill Imports
by Type & Source, 2012 50
5 Sources of US Imports as a Share of Total Demand,
2002-2012 51
6 US Outdoor Furniture & Grill Exports
by Type & Destination, 2012 53

SECTION III -- PRODUCTS

1 Outdoor Furniture Demand by Type, 2012 62
2 US Outdoor Furniture Market Share, 2012 79
3 Grill Demand by Type, 2012: Value & Units 94
4 US Grill Market Share, 2012 108

SECTION V -- REGIONS

1 Regional Market Comparison, 2012 134
2 Outdoor Furniture & Grill Demand by Region, 2012 149

SECTION VI -- INDUSTRY STRUCTURE

1 US Outdoor Furniture & Grill Market Share, 2012 179
2 US Outdoor Furniture & Grill Retail Sales by Outlet, 2012 200

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