Direct Selling in Italy

Direct Selling in Italy

  • March 2020 •
  • 4 pages •
  • Report ID: 762483 •
  • Format: PDF
Italy continued to rank high in the league of direct selling in Europe and globally, despite the slowdown in sales in 2019 due to the sluggish performance of the economy and political unrest. Word-of-mouth and direct personal connection, aspects which are key in driving purchasing decisions in the Italian culture, make direct selling a popular purchasing channel for consumers.

Direct Selling in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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