Heineken NV in Beer (World)

December 2019 •
33 pages •
Report ID: 770243 •
Format: PDF

Summary
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As the second largest brewer in the world, after AB InBev, Heineken continues to grow globally and gain share from competitors. The Dutch brewer is increasingly focusing on Latin America, Asia and Africa but is also growing on the back of premiumisation and innovation in mature Western European markets. With its increasing focus on changing consumer trends and a premium orientation, the brewer is well positioned to capitalise on future growth.

Heineken NV in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Heineken NV in Beer (World)

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