Heineken has a broad geographic reach and a diverse product offering, led by a strong flagship brand. Emerging market expansion is a key strategic focus, but the mature Western Europe region remains significant to the company. Heineken, like all alcoholic drinks players, is having to rapidly adapt to the change in consumption occasions driven by COVID-19. Where do the opportunities lie?
Heineken NV in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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