Pisco, the most popular alcoholic drink in the country, remained a staple at parties and social events. Consumed either neat or in cocktails, the most popular way to drink pisco in Chile is as a “piscola”, a mix of pisco and cola carbonates. Pisco, a locally-produced spirit with strong emotional and cultural ties to Chilean consumers, witnessed a gradual transformation from a value for money to more premium positioning over the review period, in line with the premiumisation trend in the market.
Spirits in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Spirits market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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