1 report

  • MILKS BRANDS: THE LIQUID FORMULA SEGMENT IS LESS FRAGMENTED, AND ABBOTT'S SIMILAC BRAND IS MORE DOMINANT HERE THAN IN POWDERED FORMULAE
  • MILKS BRANDS: IN THE POWDERED FORMULA SEGMENT, SIMILAC ADVANCE LEADS FROM ENFAMIL PREMIUM, WITH ENFAMIL GENTLEASE RANKING THIRD

It is weakest in milks, where its share is estimated at well under ##%, although it claims to be leader in the niche organic segment.

  • Milk
  • United States
  • Market Size
  • Mead Johnson Nutrition Company
  • Walmart Stores, Inc.