96 reports

  • KEY FINDINGS (1)

Unilever' s premium beauty acquisitions have given the company exposure to the US' s thriving premium beauty segment.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • L'Oreal S.A.
  • Procter & Gamble Company
  • Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Premium beauty and personal care continues to grow in the country, with colour cosmetics and skin care being among the most dynamic categories within the premium segment over the review period.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Dominican Republic
  • Demand

All-in-one products are another way consumers perceive value for money as purchasing one single product ticking many boxes also represents a saving for consumers.

  • Cosmetics
  • Deodorant
  • Packaging
  • World
  • Demand
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

Rituals Cosmetics Germany was one of the relatively few players to see an improvement in its value share in premium beauty and personal care in 2018, amidst the increasingly crowded competition.

  • Body Care
  • Deodorant
  • Male Grooming
  • Personal Hygiene
  • Skin Care
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

One of these was the introduction and accentuation of new ingredients, such as clay, charcoal and micellar water.

  • Deodorant
  • Serbia
  • Demand
  • Market Size
  • L'Oréal Balkan doo
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018

Lancôme was one such brand.

  • Body Care
  • Deodorant
  • Male Grooming
  • Personal Hygiene
  • Skin Care
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

One of the strongest trends in beauty and personal care in Switzerland in 2018 was the rising demand for products with a strong natural or organic positioning, which contributed to the popularity of all-natural, plant-derived, free-from and " clean beauty" in beauty and personal ca

  • Deodorant
  • Personal Hygiene
  • Switzerland
  • Demand
  • Forecast
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

Pricing is one of the main reasons.

  • Body Care
  • Deodorant
  • Male Grooming
  • Personal Hygiene
  • Skin Care
  • Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Its natural lip scrub has been selected as one of Amazon' s best sellers.

  • Deodorant
  • Male Grooming
  • Personal Hygiene
  • Skin Care
  • Singapore
  • HEADLINES
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

One of the fastest-growing players in 2018 was Charlotte Tilbury Beauty.

  • Body Care
  • Deodorant
  • Male Grooming
  • Personal Hygiene
  • Skin Care
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023

Premium Beauty and Personal Care Prestige Beauty and Personal Care Mass Beauty and Personal Care Beauty and Personal Care 2017/ ## 2013-## CAGR ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ## ##. ##

  • Deodorant
  • Personal Hygiene
  • Hungary
  • Demand
  • Forecast
  • Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023

Premium beauty and personal care will contribute most to growth over the forecast period, as there is expected to be continued expansion of the consumer base for premium products.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Bosnia and Herzegovina
  • Demand
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

Some premium beauty and personal care products with globally recognised brand names were imported from Italy, France, Germany and other countries, as customers of premium products were prepared to pay more for a premium beauty and personal care experience.

  • Deodorant
  • Personal Hygiene
  • Azerbaijan
  • Demand
  • Forecast
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

Therefore, over the forecast period, deodorants will witness hot competition between natural brands and chemically-made ones.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Egypt
  • Demand
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Sales of Beauty and Personal Care by Category: Value 2013-2018

Furthermore, promotional activities such as buy-two-get-one-free in hypermarkets and supermarkets also contributed to moving inventory.

  • Deodorant
  • Personal Hygiene
  • Middle East
  • United Arab Emirates
  • Demand
  • Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Shiseido, the long-standing leader of fluids in sun care, also added sun protection to its foundation/ BB cream, offering sun protection and make-up coverage in one product.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • China
  • Demand
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Estée Lauder meanwhile benefited from the growing number of consumers who are showing a willingness to invest in premium beauty and personal care in order to achieve the best results.

  • Deodorant
  • Personal Hygiene
  • Philippines
  • Demand
  • Unilever PLC
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

As more companies offer lucrative discounts and buy-##-get-##-free offers, competition has only intensified in recent years.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • India
  • Demand
  • Deodorants With A Natural Positioning Are Projected To See Strong Growth
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018

With the expansion of premium beauty specialist retailers, natural deodorants are becoming more accessible.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Australia
  • Demand
  • Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

However, premium beauty and personal care products are seeing value growth, driven by a shift away from mass products.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Kenya
  • Demand
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Sales of Beauty and Personal Care by Category: Value 2013-2018

The gradual shift towards premium beauty and personal care is expected to continue, although mass beauty and personal care will continue to dominate.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Morocco
  • Demand
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Sales of Beauty and Personal Care by Category: Value 2013-2018

However, from the end of 2016, positive movements in premium beauty and personal care were evident, with fluctuations continuing, but these ceased to be as dramatic as in previous years.

  • Deodorant
  • Personal Hygiene
  • Georgia
  • Demand
  • Procter & Gamble Company
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018

Consumers are looking to address more than one need in one product.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Ecuador
  • Demand
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

A slowdown in growth in colour cosmetics was one of the less anticipated results of 2018.

  • Deodorant
  • Baltics
  • Lithuania
  • Demand
  • Forecast
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Sales of Beauty and Personal Care by Category: Value 2013-2018

It was also one of the first manufacturers to have launched deodorant products in Vietnam.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Vietnam
  • Demand
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

Rexona has jumped on the natural ingredients bandwagon and was also one of the pioneering brands for whitening deodorants.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Thailand
  • Demand
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018

The brand is one of the few that has a strong identity as a green and cruelty-free brand in South Korea.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • South Korea
  • Demand
  • GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Underarm serum was one of these breakthroughs, launched by Vaseline to expand its share within deodorants.

  • Body Care
  • Deodorant
  • Personal Hygiene
  • Malaysia
  • Demand

The United Arab Emirates is one of the most attractive markets in the Middle East region.

  • Champagne
  • Luxury Beverage
  • Luxury Goods
  • United Arab Emirates
  • Demand
  • Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Promotions mainly included premium sun protection brands, and usually offered buy-one-get-one-free.

  • Body Care
  • Deodorant
  • Male Grooming
  • Personal Hygiene
  • Skin Care