59 reports

  • 4. MOBILE ADVERTISING
  • Top industries estimated spending on mobile advertising - 2015

The advertising scene has undergone radical change and is still changing. With profits down between 5% and 10% on an annual basis, the performance of the traditional advertising market is under constant pressure. Data analytics is exposing the weakness of these traditional advertising business models and, like all of the other sectors affected...

  • Advertising
  • Mobile Advertising
  • World
  • Market Size
  • Facebook, Inc.
  • Mobile ad spending market in APAC by type 2015
  • Mobile ad spending market in Americas by type 2015

About Mobile Advertising Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile...

  • Advertising
  • Mobile Advertising
  • United States
  • World
  • Forecast

Global Market Study on Mobile Advertising: Display and Search Segments Critical for Mobile Advertising ##.

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • World
  • Market Size

The 2019-2024 World Outlook for Cross Platform and Mobile Advertising ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • World
  • Demand

Additionally, an increase in the amount of time spent on mobile apps have facilitated the growth of in-app advertising which is one of the key factors for the growth of the mobile advertising market.

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • World
  • Market Size

List of Tables ## Global Mobile Advertising Market Outlook, By Region (2013-2022)($MN) ## Global Mobile Advertising Market Outlook, By Solutions (2013-2022)($MN) ## Global Mobile Advertising Market Outlook, By Reporting And Analytics So

  • Mobile Advertising
  • APAC
  • North America
  • World
  • Forecast
  • CHINA ONLINE MOBILE ADVERTISING SPEND SNAPSHOT - GROWTH DYNAMICS BY INDUSTRY (%), 2015
  • CHINA ONLINE MOBILE ADVERTISING SPEND BY MOBILE FORMATS (%), 2015 VS. 2020

Online mobile advertising spend in China stood at US$14,066 million by end of 2015, accounting for 44.5% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 202.8%. This growth is expected to continue in 2016 with brands expected to spend US$22,248 million, representing an increase...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • China
  • Forecast
  • US ONLINE MOBILE ADVERTISING SPEND SNAPSHOT - GROWTH DYNAMICS BY INDUSTRY (%), 2015
  • US ONLINE MOBILE ADVERTISING SPEND BY MOBILE FORMATS (%), 2015 VS. 2020

Online mobile advertising spend in the US stood at US$28,671 million by end of 2015, accounting for 48.1% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 106.7%. This growth is expected to continue in 2016 with brands expected to spend US$40,417 million, representing an increase...

  • Advertising
  • M-Commerce
  • Mobile Advertising
  • United States
  • Forecast
  • Brazil Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
  • Brazil Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020

Online mobile advertising spend in Brazil stood at US$324 million by end of 2015, accounting for 6.7% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 116.5%. This growth is expected to continue in 2016 with brands expected to spend US$586 million, representing an increase of...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • Brazil
  • Forecast
  • Italy Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Italy Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Online mobile advertising spend in Italy stood at US$584 million by end of 2015, accounting for 26.0% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 68.7%. This growth is expected to continue in 2016 with brands expected to spend US$783 million, representing an increase of...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • Italy
  • Forecast
  • France Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
  • France Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020

Online mobile advertising spend in France stood at US$1,097 million by end of 2015, accounting for 21.8% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 88.0%. This growth is expected to continue in 2016 with brands expected to spend US$1,598 million, representing an increase...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • France
  • Forecast
  • INDIA ONLINE MOBILE ADVERTISING SPEND BY MOBILE FORMATS (%), 2015 VS. 2020
  • INDIA ONLINE MOBILE ADVERTISING SPEND SNAPSHOT - GROWTH DYNAMICS BY INDUSTRY (%), 2015

Online mobile advertising spend in India stood at US$183 million by end of 2015, accounting for 17.0% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 145.0%. This growth is expected to continue in 2016 with brands expected to spend US$366 million, representing an increase of...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • India
  • Forecast
  • Germany Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Germany Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Online mobile advertising spend in Germany stood at US$2,773 million by end of 2015, accounting for 21.7% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 97.2%. This growth is expected to continue in 2016 with brands expected to spend US$4,153 million, representing an increase...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • Germany
  • Forecast
  • Canada Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
  • Canada Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020

Online mobile advertising spend in Canada stood at US$1,352 million by end of 2015, accounting for 28.4% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 114.9%. This growth is expected to continue in 2016 with brands expected to spend US$1,951 million, representing an increase...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • Canada
  • Forecast
  • UK ONLINE MOBILE ADVERTISING SPEND SNAPSHOT - GROWTH DYNAMICS BY INDUSTRY (%), 2015
  • UK ONLINE MOBILE ADVERTISING SPEND BY MOBILE FORMATS (%), 2015 VS. 2020

Online mobile advertising spend in the UK stood at US$5,396 million by end of 2015, accounting for 41.3% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 96.5%. This growth is expected to continue in 2016 with brands expected to spend US$7,558 million, representing an increase...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • United Kingdom
  • Forecast
  • Australia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Australia Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Online mobile advertising spend in Australia stood at US$1,554 million by end of 2015, accounting for 29.6% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 176.9%. This growth is expected to continue in 2016 with brands expected to spend US$2,432 million, representing an increase...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • Australia
  • Forecast
  • Spain Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Spain Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Online mobile advertising spend in Spain stood at US$236 million by end of 2015, accounting for 15.6% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 79.0%. This growth is expected to continue in 2016 with brands expected to spend US$369 million, representing an increase of...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • Spain
  • Forecast
  • Russia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Russia Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Online mobile advertising spend in Russia stood at US$446 million by end of 2015, accounting for 11.2% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 130.4%. This growth is expected to continue in 2016 with brands expected to spend US$789 million, representing an increase...

  • Advertising
  • Mobile Advertising
  • Online Advertising
  • Russia
  • Forecast
  • Examples of mobile advertising-related services that operators can deploy
  • Groups in the mobile advertising value chain to which operators can provide services

"Operators should invest heavily in acquiring or developing localised digital advertising services if they aim to compete against Internet giants.” Operators stand at the intersection of multiple groups in the mobile advertising ecosystem (consumers, advertisers, publishers and platforms) and are in a position to provide digital...

  • Mobile Advertising
  • World
  • Demand
  • Facebook, Inc.
  • Verizon Communications Inc.

AFRICA CROSS-PLATFORM AND MOBILE ADVERTISING MARKET 2014-2022 ($ MILLION) LIST OF FIGURES ##.

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • World
  • Market Size

Mobile Advertising Market - Global Opportunity Analysis and Industry Forecast, 2014-2022 CHAPTER ## INTRODUCTION ##. ##.

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • APAC
  • Market Size
  • Mobile Ad-spending Market in the US
  • Mobile Ad-spending Market in the US

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement...

  • Mobile Advertising
  • United States
  • Forecast
  • MoPub, Inc.
  • Pandora Media, Inc.
  • Cross-Platform and Mobile Advertising - Regions
  • Cross-platform and Mobile Advertising Market

The consumer attention has shifted from traditional media channels to always on screens; these consumers are combining multiple devices in new way for multi-task to amplify their experience, share the content, and connect with others. Consumers’ interaction on these devices reveals their behavior, need, interest for shopping. Based on these...

  • Mobile Advertising
  • Market Size
  • Amobee Inc.
  • Facebook, Inc.
  • Microsoft Corporation
  • TOP INDUSTRIES ESTIMATED SPENDING ON MOBILE ADVERTISING - 2015
  • 5. GLOBAL ONLINE AND MOBILE ADVERTISING TRENDS

The sharing economy movement matures and e-commerce continues to thrive The “sharing economy” movement is maturing and citizens and corporations alike have accepted that popular business models like Uber and Airbnb seem here to stay. This has caused the traditional industries with vested interests in these markets to...

  • E-Learning
  • Mobile Advertising
  • World
  • PayPal Holdings, Inc.
  • Walmart Stores, Inc.

Global Mobile Advertising Market Outlook (2014-2022) ## Executive Summary ## Preface ##. ## Abstract ##. ## Research Scope ##. ## Research Methodology ##. ## Research Sources ## Market Trend Analysis ##. ## Introduction ##. ## Drivers ##. ## Restraints ##. ## Opportunities ##. ## Threats ## Porters F

  • Mobile Advertising
  • APAC
  • World
  • Forecast
  • Market Size
  • PLAYER SHARES OF MOBILE ADVERTISING REVENUE, 2015
  • MOBILE ADVERTISING REVENUES WORLDWIDE AND AS A SHARE OF ONLINE ADVERTISING REVENUES, 2010-2020 (BILLION EUR)

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2020. - Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital contents and online...

  • Mobile Advertising
  • World
  • Facebook, Inc.
  • Microsoft Corporation
  • Netflix, Inc.

The two dominant forms of mobile advertising messages delivered via traditional mobile advertising channels include: ##) Branding Ads, where the intention is to convey a brand’s message to consumers, and ##) Performance Ads, where the intention is to drive

  • Mobile Advertising
  • United States
  • Demand
  • Forecast
  • Market Description
  • MOBILE ADVERTISING ECOSYSTEM
  • REVENUE IN THE MOBILE ADVERTISING MARKET

<p>Communications service providers (CSPs) play a minimal role in the advertising market despite having access to comprehensive customer data and advertising inventory assets. This report discusses how advertising could provide important incremental revenue for CSPs in mature markets, and assesses the investment and expertise required...

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • United Kingdom
  • Market Size
  • INDOSAT'S MOBILE ADVERTISING SOLUTIONS
  • INDOSAT'S MOBILE ADVERTISING SOLUTIONS

Telco Digital Advertising Strategies: Leveraging Data, Technology And Content Assets To Generate Revenue Summary Telecom players globally are increasingly looking at advertising, and digital advertising in particular, as a revenue growth opportunity. Digital advertising is the fastest growing segment in the global advertising...

  • Mobile Advertising
  • Amobee Inc.
  • Singapore Telecommunications Limited
  • Telefónica, S.A.
  • Verizon Communications Inc.

The following are the main channels of mobile advertising: •Messaging-based mobile advertisingMobile Internet-based display advertising •Mobile video advertising •In-application mobile advertising •Performance-based

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • Brazil
  • Forecast