7 reports

  • 4. China Rum Brand Analytics by Volume, 2013-16
  • China Rum Market Volume by Brands (Liters m), 2013-16

Rum (Spirits) Market in China - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Rum (Spirits) Market in China - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market in China. Rum - includes both light and dark rums. Rum...

  • Rum
  • Spirits
  • China
  • Market Size
  • Diageo plc
  • Egypt Rum Market Volume by Brands (Liters m), 2013-16
  • 4. Egypt Rum Brand Analytics by Volume, 2013-16

Rum (Spirits) Market in Egypt - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Rum (Spirits) Market in Egypt - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market in Egypt. Rum - includes both light and dark rums. Rum...

  • Rum
  • Spirits
  • Egypt
  • Market Size
  • Diageo plc
  • 4. Australia Rum Brand Analytics by Volume, 2013-16
  • Australia Rum Market Volume by Brands (Liters m), 2013-16

Rum (Spirits) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Rum (Spirits) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market in Australia. Rum - includes both light and dark...

  • Rum
  • Spirits
  • Australia
  • Market Size
  • Diageo plc
  • Challenging times in rum
  • World: Leading Rum Companies by Volume Share 2012-2017

Bacardi continues to suffer from too narrow a focus in both geographic and brand terms, leading to declines for many of its brands. Nevertheless with the acquisition of the Patron super-premium brand, the company is making strides certainly in broadening and premiumising its range, if not on its geographic spread. This profile will look at...

  • Rum
  • Spirits
  • World
  • Bacardi Limited
  • Diageo plc
  • Challenging times in rum
  • Bacardi & Co Ltd

The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step with evolving demand in key markets. This profile analyses the effectiveness of the company’s strategic responses to these issues, including...

  • Rum
  • Spirits
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA
  • Bacardi loses global lead in rum
  • Losing out in key growth markets

2015 was a key year in Bacardi’s development, as the company engaged in a number of notable acquisitions, as well as overhauling its marketing structure. This profile analyses the effectiveness of these moves in light of the rapidly changing competitive landscape in spirits and wine, which has had a marked negative impact on Bacardi’s core...

  • Rum
  • Spirits
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA
  • Passport 2
  • trade sources, trade interviews

Captain Morgan in particular has supported the spiced rum trend, with the brand growing its volume share in dark rum from ##% in 2012 to ##% in 2016.

  • Alcoholic Drink
  • Rum
  • Australia
  • Demand
  • Diageo plc