8 reports

  • 7.3. Brand share analysis by category
  • 7.2. Brand share analysis by markets

Market analysis: Rum SOURCE: GLOBALDATA Light Rum is the largest category in both value and volume terms The Rum market is categorized into Dark Rum and Light Rum.

  • Bacardi Limited
  • Brown-Forman Corporation
  • Diageo plc
  • Marie Brizard Wine & Spirits group
  • The Absolut Company
  • 7.3. Brand share analysis by category
  • 7.2. Brand share analysis by markets

Tequila & Mezcal is expected to grow the fastest at a CAGR of ##. ##% compared to Brandy (##. ##%), Gin & Genever (##. ##%), Liqueurs (##. ##%), Rum (##%), Specialty Spirits (##%), Vodka (##. ##%), and Whiskey (##%).

  • Bacardi Limited
  • Davide Campari-Milano S.p.A.
  • Diageo plc
  • Pernod Ricard SA
  • The Absolut Company
  • Segment definitions

Rum ##. ##% ## -##. ##% Gin & Genever ## ## The Specialty Spirits category is forecast to gain market share growing from ##. ##% in 2015 to ##. ##% in 2020.

  • Spirits
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA
  • The Absolut Company
  • Working to revitalise brands in liqueurs
  • Success of Absolut acquisition - international growth

In addition, Pernod Ricard positions rum brand Malibu as a liqueur.

  • Diageo plc
  • Pernod Ricard SA
  • Pernod SA
  • Ricard SA
  • The Absolut Company
  • Chapter III
  • CHAPTER III VODKA MARKET TRENDS

This study focuses on China’s Vodka market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial...

  • Spirits
  • Vodka
  • China
  • Demand
  • The Absolut Company
  • COMPETITIVE POSITIONING
  • STRATEGIC DIRECTION

Its priority in the country is expected to be to gain share in aniseed-flavoured spirits, whiskies, rum and vodka - all targets it managed to achieve in 2016.

  • Spirits
  • France
  • Pernod SA
  • Ricard SA
  • The Absolut Company

One also sees similar situationsfor the Indian focused brands Teacher' s and Black Dog.

  • Bacardi Limited
  • Diageo plc
  • InBev S.A.
  • Pernod Ricard SA
  • The Absolut Company

Even, in one post-modern moment of (perhaps rather flawed) genius, rum-flavoured vodka?

  • Bacardi Limited
  • Beam
  • Diageo plc
  • Pernod SA
  • The Absolut Company