About 100 reports

Major players in the direct selling establishments market are Herbalife, Amway, Mary Kay Inc., Infinitus, Tupperware, Vorwerk, Natura, JoyMain, DXN, and Belcorp. The global direct selling establishments market is expected to grow from $449.79 billion in 2021 to $466.73 billion in 2022 at a compound annual growth rate (CAGR) of 3.8%....

  • Direct Selling
  • World
  • India
  • Direct Sales
  • Vending Machines Sales

Major players in the direct selling establishments market are Herbalife, Amway, Mary Kay Inc., Infinitus, Tupperware, Vorwerk, Natura, JoyMain, DXN, and Belcorp. The global direct selling establishments market is expected to grow from $168.33 billion in 2020 to $184.64 billion in 2021 at a compound annual growth rate (CAGR) of 9.7%....

  • Direct Selling
  • India
  • World
  • Vending Machines Sales
  • Direct Sales

Direct selling registered a modest recovery in 2021, with value sales increasing, after a drastic trading year in 2020, when restrictions on person-to-person contact severely dampened value sales. However, the recovery was muted in comparison with other channels, such as footwear and apparel and value sales were still significantly lower than...

  • Direct Selling
  • Slovenia
  • Online Expenditure
  • Alcoholic Drink Revenue

Direct selling was severely impacted by the pandemic in 2020, as direct sellers were not permitted to sell from door-to-door for much of the year. In 2021, direct selling registered an increase in value sales, as direct selling resumed again. However, value sales were still lower than before the onset of COVID-19, as the pandemic lingered...

  • Direct Selling
  • Serbia
  • Disposable Income
  • Unemployment Rate

Direct selling continued to see growth in 2021 despite the pandemic. A growing number of direct selling agents, partial lockdown measures persisting in the first half of 2021 and consumers’ reluctance to return to brick-and-mortar retailing to the same extent as before the COVID-19 crisis have all contributed to direct selling recording growth...

  • Direct Selling
  • Turkey
  • Labour Utilisation
  • Retail Revenue

Direct selling has been recording heavily declining retail current value sales in the last few years of the review period as consumers in Finland have opted for more modern retailing options in recent years. Direct selling suffers from a negative reputation in Finland. Consumers in Finland generally do not feel the need to have an interlocutor...

  • Direct Selling
  • Finland
  • Contactless Payments
  • Retail Revenue

After seeing solid growth in 2020, direct selling continued to see a similar current value growth rate in 2021, as the COVID-19 outbreak proved beneficial for the channel. The main factor promoting consumer acceptance of direct selling was the quarantine lockdown that was imposed upon the population of Taiwan for several weeks during May-July...

  • Direct Selling
  • Taiwan
  • Online Expenditure
  • Retail Revenue

Direct selling retail constant value sales (2021 prices) were in decline even before the onset of the pandemic due in large part to the emergence of e-commerce, and COVID-19 did not significantly accelerate this trend, in spite of the introduction of restrictions on movement. Direct Selling in Bulgaria report offers insight into key...

  • Direct Selling
  • Bulgaria
  • Online Retail Sales
  • Online Expenditure

Direct sellers have managed to perform strongly during the COVID-19 pandemic as they accelerated the development of their online operations, which enabled them to stay in touch with their customers throughout the year. In addition, they were able to capitalise on existing relationships with their customers, taking up a position somewhere between...

  • Direct Selling
  • Netherlands
  • Contactless Payments
  • Online Retail Sales

Direct selling is set to perform positively in 2021, broadly in line with growth trends seen over the review period. In real terms, growth in 2021 is a little slower than 2020, which saw a slight uptick as a result of restrictions placed on store openings and social distancing. The relaxation of pandemic measures has seen a return to physical...

  • Direct Selling
  • Latvia
  • Retail Revenue
  • Direct Sales

Direct selling is on a downward trend and is losing out to online sales. As a result, for the second year running, direct selling registered a fall in constant value sales. Beauty and personal care continued to be by far the largest product area in terms of value sales, with the direct sellers being mainly female. Beauty and personal care...

  • Direct Selling
  • Uruguay
  • Online Retail Sales
  • Smartphone Penetration

Direct selling benefitted from the 2020 lockdowns, registering a double-digit value growth. In 2021, value growth was lower but still positive. Direct sellers responded quickly to the person-to-person restrictions imposed by the pandemic and leveraged digital channels to strengthen customer relationships and acquisition. Plus, a focus of direct...

  • Direct Selling
  • Switzerland
  • Contactless Payments
  • Urban Population

Direct selling looked set to see growth slow in 2021 compared with the previous year. This was largely due to the deceleration of growth in consumer health direct selling following an upturn in growth in the previous year in the initial stages of the pandemic. COVID-19 caused a reduction in purchasing power and shifting of priorities in 2020,...

  • Direct Selling
  • Indonesia
  • Contactless Payments
  • Labour Utilisation

After a dip in value sales in the previous year, direct selling returned to growth in 2021. The main reason for this was the easing of restrictions on movement and socialisation, and consumer anxiety about the pandemic fading. This made it possible to resume what is at heart a face-to-face sales model. Beauty and personal care products are...

  • Direct Selling
  • Estonia
  • Online Retail Sales
  • Non-Cash Payments

Having exhibited a double-digit rate decline during 2020 (due to the economic shock of the pandemic and consumers reigning in their discretionary spending), direct sellers will make a full retail value sales recovery in 2021. Most direct selling in Egypt is performed through social commerce platforms, which have displayed more growth within...

  • Direct Selling
  • Egypt
  • Online Retail Sales
  • Number Of Card

Direct selling saw slower current value growth in response to the COVID-19 pandemic in 2020. This was due to sales representatives being restricted in their ability to contact potential consumers, due to the prohibition on social gatherings and social distancing. This mainly posed an issue during the strict and smart lockdown periods but impacted...

  • Direct Selling
  • Pakistan
  • Store Closures
  • Retail Revenue

In 2021, direct selling recorded only slight growth compared with 2020, during which the channel saw a considerable surge in value sales amidst the pandemic. This additional growth in 2021 came despite ongoing restrictions for the channel during the lengthy lockdown in the first half of the year, as physical selling events were mostly cancelled,...

  • Direct Selling
  • Germany
  • Contactless Payments
  • Tobacco Revenue

Direct selling registered a healthy rise in retail value sales growth during 2021. This was mostly due to the lockdown and economic uncertainty that led many Lithuanian consumers to limit their spending to essential necessities. Furthermore, many consumers generally trust the direct selling channel, especially those who do not shop online....

  • Direct Selling
  • Lithuania
  • Labour Utilisation
  • Contactless Payments

A year after the inception of the COVID-19 pandemic, demand for consumer health products continues to dominate retail value sales in direct selling. The sanitary crisis led to a significant increase in demand for vitamins and dietary supplements that strengthen the immune system. Moreover, due to the rising unemployment rate, more and more...

  • Direct Selling
  • Nigeria
  • Non-Cash Payments
  • Unemployment Rate

Beauty and personal care and apparel and footwear dominate direct selling value sales in Mexico, with consumer health accounting for most of the remainder. For most of the review period prior to the onset of the pandemic, direct selling constant value sales (2021 prices) had been in decline, with the growth of e-commerce the main driver of...

  • Direct Selling
  • Mexico
  • Online Expenditure
  • Alcoholic Drink Revenue

Since its creation in 2015, Arvea Nature has not stopped growing. Despite the challenges created by COVID-19 Arvea Nature further cemented its leadership with the brand seeing double-digit growth, with world leaders such as Oriflame and Avon ranking second and third respectively. Arvea Nature is following a distribution strategy based on utilising...

  • Direct Selling
  • Tunisia
  • Mobile Subscribers
  • Smartphone Penetration

The COVID-19 pandemic did not negatively affect retail value sales in direct selling in 2021. While the public health crisis and the restrictions on gatherings and in-person presentations that followed did lead to fewer sales occasions, direct sellers sought other ways of interacting with prospective customers, such as Microsoft Teams and...

  • Direct Selling
  • Slovakia
  • Contactless Payments
  • Number Of Retail Outlets

Direct selling registered a slight drop in constant value sales in 2021 after a bumper year in 2020. However, despite the drop in constant value sales, it was one of the best performing retailing channels in 2021. Ironically, direct selling often performs better when the economy is under stress, as with people losing jobs, and in particular...

  • Direct Selling
  • Argentina
  • Credit Card Transaction
  • Online Retail Sales

2021 once again yielded notable growth for direct selling in Ireland, gaining further momentum from 2020’s performance. The impact of the pandemic meant that many consumers found themselves no longer able to work because of the closure of stores or restaurants as a result of the lockdown restrictions. Many continued to turn to direct selling...

  • Direct Selling
  • Ireland
  • Online Retail Sales
  • Direct Sales

Even before the onset of the pandemic, direct selling retail current value sales had been in decline. COVID-19 merely served to reinforce this trend. With local consumers, particularly younger ones, becoming more comfortable shopping online, e-commerce is gradually cannibalising direct selling. Even most direct selling companies now operate...

  • Direct Selling
  • Greece
  • Direct Sales
  • Online Retail Sales

Direct selling maintained solid current value growth in 2020, and continued to see sales rise, although at a slower rate, in 2021. Most direct sellers, both operators themselves and their agents, had already set up solid knowledge and infrastructure to manage orders, payments and delivery via e-mail and other online platforms. Direct...

  • Direct Selling
  • Hungary
  • Retail Revenue
  • Online Expenditure

Direct selling is not a significant form of retailing in Algeria and with people’s movement restricted for most of 2020, direct selling was not permitted. As a result, current value sales decline drastically. Also, most products sold through direct selling are imports and there was disruption to supplies in 2020, due to delays at posts. In...

  • Direct Selling
  • Algeria
  • Disposable Income
  • Store Closures

Australia entered its first nationwide lockdown in March 2020 and even though restrictions were eased later in the year, the second wave of the pandemic as a result of the Delta variant resulted in further lockdown restrictions across key cities in 2021. Direct Selling in Australia report offers insight into key trends and developments...

  • Direct Selling
  • Australia
  • Online Retail Sales
  • Non-Cash Payments

Direct selling was one of the hardest hit retail channels by the pandemic. For several months at the beginning of the lockdown, the distribution capacity of this channel was effectively shut down, and consumer concern about infection have made the return of the face-to-face sales model hard to rebuild. Although the category has seen double...

  • Direct Selling
  • Bolivia
  • Number Of Enterprises
  • Online Expenditure

Beauty and personal care direct selling is by far the largest direct selling channel in Ecuador in value terms. It was particularly hard hit by the fallout of the pandemic in 2020, with demand for beauty and personal care products plummeting as consumers ceased socialising and spent most of their time at home due to fear of contracting COVID-19,...

  • Direct Selling
  • Ecuador
  • Online Retail Sales
  • Labour Force