86 reports

  • DIRECT SELLING IN ESTONIA - CATEGORY ANALYSIS
  • Internet Retailing Creates Challenges for Direct Selling

Direct selling faces accusations of pyramid schemes as some players have occasionally appeared to act in this way. It will therefore be gradually more difficult for direct sellers to gain the trust of buyers and expand selling networks. Honest direct sellers are required to boost consumers’ perception of the channel as many are sceptical and...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Estonia
  • Internet Retailing Threatens Direct Selling
  • DIRECT SELLING IN BELARUS - CATEGORY ANALYSIS

During tough economic periods, men and women tend to economise on beauty and personal care products, which limited the performance of direct selling during the review period. Moreover, direct selling in Belarus is threatened by the growth in internet retailing. The increasing availability of online payment methods encouraged consumers to purchase...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Belarus
  • Demand
  • industry reports, which are updated
  • About this Industry

Tough sell: The threat of e-commerce will stifle industry revenue growth Abstract Direct Selling Companies in the US While intense competition has negatively affected the Direct Selling Companies industry over the five years to 2018, the industry has managed to achieve growth as a result of the strengthening...

  • Direct Selling
  • United States
  • Demand
  • MAIN ACTIVITIES
  • ADDITIONAL RESOURCES

Slow sales: Despite expansion, fierce external competition will stifle growth Abstract Direct Selling Companies in Canada Over the past five years, the Direct Selling Companies industry in Canada has experienced robust growth due to a positive economic climate. Rising consumer spending,...

  • Direct Selling
  • Canada
  • Demand
  • About this Industry
  • Volatility vs. growth

No one home: Competition from online shopping has reduced industry revenue Abstract Direct Selling Companies in Australia Industry firms sell products to consumers through independent salespeople without using fixed retail locations. Independent salespeople sell directly to consumers...

  • Direct Selling
  • Non-Store Retail
  • Australia
  • Demand
  • About this Industry
  • Volatility vs. growth

Tarnished silver: Despite economic improvements, rising competition will keep the industry subdued Abstract Direct Selling of Jewelry & Accessories The Direct Selling of Jewelry and Accessories industry has struggled over the past five years due to its shifting product offering and...

  • Clothing Accessories
  • Direct Selling
  • Jewelry
  • United States
  • Demand
  • About this Industry
  • Volatility vs Growth

Tough sell: Spending will rise, but competition from e-commerce threatens growth Abstract Direct Selling Companies in the USWhile intense competition has negatively affected the industry over the five years to 2017, the industry has managed to achieve growth as a result of the strengthening...

  • Direct Selling
  • United States
  • Demand
  • DIRECT SELLING IN CAMEROON - CATEGORY ANALYSIS
  • Competition in Direct Selling Becomes Increasingly Intense

Direct selling is a retail channel that appeals primarily to affluent consumers due to its high prices and the fact that the majority of products it offers are, by definition, non-essential. Thus, positive growth in the channel over the forecast period is set to be based mainly on the expansion of Cameroon’s urban middle class. Economic stability...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Cameroon
  • DIRECT SELLING IN LATVIA - CATEGORY ANALYSIS
  • Increasing Competition for Beauty and Personal Care Direct Selling

Direct selling is set to see sales rise over the forecast period despite the contraction of the channel’s largest category, beauty and personal care direct selling. Beauty and personal care accounted for 68% of direct selling value sales in 2017, but this is expected to fall to 53% by 2022, as all other categories experience growth. Beauty...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Latvia
  • DIRECT SELLING IN URUGUAY - CATEGORY ANALYSIS
  • the Majority of Direct Selling Agents Are Women

Direct selling is firmly established in the retailing environment and it is highly likely that this trend will continue over the forecast period. As a consequence of the strong presence of the channel in the country, in 2005 the Cámara Uruguaya de Venta Directa (Cuvedi) (Uruguayan Direct Selling Chamber) was created. Member companies now include...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Uruguay
  • DIRECT SELLING IN SERBIA - CATEGORY ANALYSIS
  • Illicit Direct Selling of Beauty and Personal Care Emerges

In 2017 Avon Cosmetic continued to see very positive results, as was the case throughout the review period. This was due to significant weakening of its main competitor, Oriflame, which lost significant share, and Avon acquired many consumers once loyal to Oriflame. A major factor was increased prices of Oriflame’s products, while Avon maintained...

  • Direct Selling
  • Retail
  • Serbia
  • Direct Selling Is A Strong Channel in Guatemala
  • Micro Credits Are Strong in Direct Selling

In 2017, there were some 35 direct selling companies operating in the country, employing over 5,000 people. The strong penetration that direct sellers have across the country, usually with sellers offering more than one catalogue, have allowed them to enjoy strong growth in Guatemala. The distribution channel is expected to remain strong,...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Guatemala
  • DIRECT SELLING IN LITHUANIA - CATEGORY ANALYSIS
  • International Companies Dominate Direct Selling

In 2017, direct selling saw stable retail value sales growth. Despite increasing maturity, direct selling enjoys high demand from Lithuanian consumers. However, the category cannot be considered dynamic, due to maturity, no new entrants and strong competition from internet retailing, which limits direct selling’s growth rates. Euromonitor...

  • Direct Selling
  • Retail
  • Lithuania
  • Demand
  • DIRECT SELLING IN KAZAKHSTAN - CATEGORY ANALYSIS
  • Beauty and Personal Care Remains Largest Direct Selling Area

The popularity of direct selling within beauty and personal care can be attributed to the widespread availability of affordable products. Despite the unstable economic situation in the country and decreasing purchasing power, women always want to have special beauty and personal care products to stay attractive. Direct selling allows consumers...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Kazakhstan
  • Demand
  • DIRECT SELLING IN COSTA RICA - CATEGORY ANALYSIS
  • January 2018

In 2017 direct selling in Costa Rica faced growing competition from other formats such as internet retailing (especially Chinese websites) and mass merchandisers, particularly on prices. Direct sellers continued to respond by expanding their assortments to include new product lines, while also increasing the frequency of discount campaigns....

  • Direct Selling
  • Retail
  • Costa Rica
  • Demand
  • DIRECT SELLING IN SLOVENIA - CATEGORY ANALYSIS
  • Declining Trend Continues for Direct Selling in 2017

Direct selling current value sales continued to decline in 2017, maintaining the downward trend observed throughout the review period. The negative development of the channel was mainly attributable to increasing competition from internet retailing and various types of store-based retailers, particularly health and beauty specialists and discounters....

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Slovenia
  • the Downsides of Direct Selling
  • DIRECT SELLING IN BOSNIA- HERZEGOVINA - CATEGORY ANALYSIS

Direct selling grew at a higher rate than the average for retailing, both in 2017 and during the review period. Its appeal to the customer base in Bosnia-Herzegovina is multiple, as it combines personalised sales with a business opportunity for self-employment. Considering that the unemployment rate in Bosnia-Herzegovina is among the highest...

  • Direct Selling
  • Non-Store Retail
  • Retail
  • Bosnia and Herzegovina
  • Competition Threatens Direct Selling
  • DIRECT SELLING IN CROATIA - CATEGORY ANALYSIS

Direct selling is very much about the sales force that promotes and sells products. Here lies the crux of the problem for direct selling in the country. “Pyramid scheme” and “illegal” are the first two words that come to mind of an uninformed Croatian consumer, when he/she is approached by a sales representative. And there are hard facts to...

  • Direct Selling
  • Retail
  • Croatia
  • DIRECT SELLING IN NIGERIA - CATEGORY ANALYSIS
  • Beauty and Personal Care and Consumer Health Dominate Direct Selling Sales

The increasing numbers of the urban population using social media networks such as Facebook and Twitter is expected to boost sales growth of the direct selling channel as potential customers can be reached in an easier and faster manner for marketing and sales. However, growth will be primarily driven by an expected improvement in the economy...

  • Direct Selling
  • Retail
  • Nigeria
  • DIRECT SELLING IN AZERBAIJAN - CATEGORY ANALYSIS
  • Oriflame Azerbaijan Leads Direct Selling in 2017

In 2017, the macroeconomic situation in Azerbaijan began to recover with the development of tourism and the relative stability of the local currency. Despite this, reduced disposable incomes after two currency devaluations resulted in a change in consumer preferences, pushing them to switch from standard products to economy items. In addition...

  • Direct Selling
  • Grocery Store
  • Retail
  • Azerbaijan
  • Demand
  • Shrinking marketplace for BPC direct selling
  • Portfolio suits Mexican direct selling trends

Mary Kay Inc struggled to maintain its historic robust growth trajectory in 2016, as sales in China, its second-largest market, declined. Emerging markets, where consumer demand for its direct selling model is more resilient, should underpin growth going forward, as it continues to invest in new markets, as it did by entering Peru in 2017....

  • Direct Selling
  • China
  • United States
  • Demand
  • Mary Kay Inc.
  • Beyond direct selling in Latin America
  • Beyond Brazil and direct selling

Natura Cosméticos SA is struggling to maintain its robust growth trajectory as the tough macro environment shaping its domestic market hinders growth. Nevertheless, the company’s natural product offering continues to grow in popularity across Latin America, while its Aesop brand is enabling a wider geographic reach and is securing share in...

  • Direct Selling
  • Brazil
  • Latin America
  • World
  • Natura Cosmeticos S.A.
  • Beyond Brazil and direct selling
  • Beyond direct selling in Latin America

Natura Cosméticos SA is struggling to maintain its robust growth trajectory as the tough macro environment shaping its domestic market hinders growth. Nevertheless, the company’s natural product offering continues to grow in popularity across Latin America, while its Aesop brand is enabling a wider geographic reach and is securing share in...

  • Direct Selling
  • Brazil
  • Latin America
  • World
  • Natura Cosmeticos S.A.
  • Latin American direct selling environment is changing
  • 10 Largest Forecast Absolute Value Growth Markets in BPC Direct Selling 2016/2021

Avon is at a crossroads following the disposal of its historic North American market in 2016. In theory, this step has freed it from a market where it struggled, allowing it to focus on more dynamic international markets. However, the anticipated turnaround in fortunes has yet not happened, and sales continue to fall. The prospect of a new...

  • Direct Selling
  • APAC
  • World
  • Demand
  • Avon Products, Inc.
  • Potential to reframe direct selling
  • Home Care Direct Selling vs Total Home Care Growth by Region 2011-2016

The world’s leading direct seller, Amway is faced with a key transitional moment. This profile analyses the significant challenges presented by the rise of e-commerce and the expansion of store-based retailing networks in its core emerging markets. It also examines the company’s strategic responses, including the development of a more diversified...

  • Direct Selling
  • Demand
  • Amway Corporation
  • Reckitt Benckiser Group plc
  • Unilever PLC
  • Shrinking marketplace for BPC direct selling (1)
  • Shrinking marketplace for BPC direct selling (2)

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its offer and sales model. Although Amway appears to be sanguine about this, it needs a sharp overhaul...

  • Direct Selling
  • China
  • World
  • Demand
  • Amway Corporation
  • DIRECT SELLING IN SWITZERLAND - CATEGORY ANALYSIS
  • Direct Selling by Category: Value 2012-2017

Retailing in Switzerland increased marginally in 2017 in terms of current value sales. The valuation of the Swiss franc against the euro created a difficult retail environment over the review period. Retailers and brand owners multiplied their promotional activities as they sought to address dwindling consumer footfall with aggressive...

  • Direct Selling
  • Grocery Store
  • Switzerland
  • Forecast
  • Migros Group
  • Stella & Dot brings direct selling of jewelry into the 21st century
  • Experiential and sharing-based consumerism offers new opportunities for social/direct selling

Success Case Study: Stella & Dot - Remaking direct sales for experiential and social-media-driven generations Summary Stella & Dot positions itself as a next-generation direct sales (which it describes as "social selling") company specializing in jewelry accessories. Its network of "stylists" sells...

  • Direct Selling
  • United Kingdom
  • United States
  • World
  • Demand
  • As a pure direct selling player, Herbalife is positioned in the traditional and mature areas of retailing.
  • Passport 2

Herbalife will continue to focus on direct selling of beauty and personal care brands as well as consumer health products. The company will act to increase its club members in Denmark together with growing its activities in home shopping parties and personal selling. Its marketing campaigns will focus on elements of health, happiness and a...

  • Direct Selling
  • Non-Store Retail
  • Denmark
  • Demand
  • Herbalife Ltd.
  • Limited direct selling presence
  • Direct selling suffering from changing consumer habits

Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has grown sales at high speed in markets including China and India. Market entry into Brazil and...

  • Cosmetics
  • Direct Selling
  • World
  • Demand
  • Oriflame Cosmetics S.A.