1 report

  • DEVELOPMENT OF ADDRESSABLE TV AD FORMATS USING PROSIEBENSAT.1'S SWITCHIN SOLUTION

The new potential of targeted advertising for television IDATE DigiWorld estimates the programmatic TV market will be worth 19.1 billion EUR worldwide by 2021, nearly nine times more than the expected value of the global market in 2017. The United States will account for nearly three quarters of this market. Description In...

  • Television Set
  • TV Advertising
  • United States
  • Demand
  • ProSiebenSat