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Looking to counter the threats faced by the brand, Bacardi extended its " Fly Beyond" messaging with the launch of a new campaign in 2016, including a TV ad supported by print, out-of-home, digital and social activity, and the pop-up experiential initiative, La Boulangerie Bleue.

  • Rum
  • World
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA