Industry Costs Competitive Landscape BASIS OF COMPETITION Level & Trend Competition in this industry is Medium and the trend is Increasing competition, distillers also dedicate marketing budgets toward print and TV advertising.
35 pages •
By Euromonitor International
• Feb 2016
In addition, the brand' s history was the subject of the TV ad campaign, " Discover the Authentic Story of Modelo Especial", a campaign clearly designed to target the growing interest in authenticity and provenance underpinned by the craft movement.