82 reports

The company started to present itself under one brand with several versions.

  • Concentrate
  • Soft Drink
  • Slovakia
  • Forecast
  • KOFOLA S.A.

With the development of the category, local producers are launching new tastes and packaging formats to further attract consumers Sales of spirits have shown a slight positive trend and increased by almost ##% due to further substitution of illegally produced spirits for legal ones.

  • Beverage
  • Concentrate
  • Soft Drink
  • Russia
  • Demand
  • Austria Squash/Syrups Leading Trademark Owners & Private Label, 2014
  • Hong Kong Squash/Syrups Consumption, 2009-2015F

Darbo, once again, supported the Darbo squash/ syrups brand with TV advertising.

  • Concentrate
  • Pumpkins
  • World
  • Demand
  • Market Size

NORWAY CURRENTLY BANS THE ADVERTISING AND PROMOTION OF BEER BUT SATELLITE TV ADVERTISING AND PRESSURE FROM THE EU MAY BRING ABOUT A RELAXATION IN THE COMING YEARS.

  • Concentrate
  • Soft Drink
  • Sport Drink
  • Demand
  • Forecast

Investment was again focused on TV advertising with more limited radio and magazine advertising.

  • Concentrate
  • Energy Drink
  • Italy
  • Southern Europe
  • Demand
  • PIOMA INDUSTRIES LTD

Furthermore, the Rasna brand is set to continue being heavily promoted via television commercials, especially during summer, while the regular launch of new flavours is likely to ensure that it maintains its leading position.

  • Concentrate
  • Soft Drink
  • India
  • Demand
  • Pioma Industries Ltd

The launch was accompanied by television commercials, PR activities and advertisements on social media.

  • Beverage
  • Concentrate
  • Soft Drink
  • Vietnam
  • Trade

Danone also invested in TV commercials for its Sirma brand.

  • Concentrate
  • Soft Drink
  • Sport Drink
  • Turkey
  • Demand

The spot won one of the most prestigious advertising awards in Austria as the best TV commercial in 2014.

  • Concentrate
  • Energy Drink
  • Austria
  • Western Europe
  • Red Bull GmbH

The launch was accompanied by television commercials, PR activities and advertisements on social media.

  • Concentrate
  • Vietnam
  • Forecast
  • Trade
  • PepsiCo, Inc.

NORWAY CURRENTLY BANS THE ADVERTISING AND PROMOTION OF BEER BUT SATELLITE TV ADVERTISING AND PRESSURE FROM THE EU MAY BRING ABOUT A RELAXATION IN THE COMING YEARS.

  • Concentrate
  • Nectar
  • France
  • Italy
  • Forecast
  • 1.6.9.2 Forecast Commentary

On average, in spring for all of France there was ##% more rain fall which places spring 2016 to one of the most rainy springs of past ## years.

  • Concentrate
  • Soft Drink
  • France
  • Forecast
  • Suntory Holdings Limited
  • Germany Juice Leading Trademark Owners & Private Label, 2014

While TV-advertisement remains one of the major marketing tools, social media has become more present.

  • Concentrate
  • Energy Drink
  • Germany
  • Western Europe
  • Demand
  • Hong Kong Squash/Syrups Consumption, 2009-2015F
  • 7.2 Hong Kong Squash/Syrups Commentary

Vitasoy International Holdings, Coca-Cola and Telford International put a lot of effort into advertising their products, particularly newer ones, using TV commercials and online platforms.

  • Concentrate
  • Sport Drink
  • China
  • East Asia
  • Demand
  • 7.2 United Kingdom Squash/Syrups Commentary

The campaign featured a TV advert, social media and digital activity.

  • Concentrate
  • Northern Europe
  • United Kingdom
  • Britvic plc
  • PepsiCo, Inc.

This has also been boosted by active promotional campaigns including TV advertising, which rapidly increased with the summer European soccer championship.

  • Beverage
  • Concentrate
  • Soft Drink
  • Demand
  • Forecast

Neptunas issued a new TV commercial for its Neptunas water, emphasizing water as being natural and pure.

  • Concentrate
  • Energy Drink
  • Baltics
  • Lithuania
  • Northern Europe

Chitos SA (with its Zagori brand) invested significantly in TV advertising and employed Facebook, Twitter and YouTube, plus a " Pure Greek" media video.

  • Concentrate
  • Energy Drink
  • Greece
  • Southern Europe
  • PepsiCo, Inc.
  • 7.2 France Squash/Syrups Commentary

A TV commercial supported the launch of this new opening innovation.

  • Concentrate
  • Energy Drink
  • France
  • Western Europe
  • Demand

One of the more visible campaigns was by Spa with its ' think fresh' campaign, supported by TV adverts and in store tasting during the spring and summer, which helped to drive sales.

  • Concentrate
  • Sport Drink
  • Netherlands
  • Western Europe
  • Demand

In June the company launched massive TV advertising to support sales of its Sochniy brand.

  • Concentrate
  • Sport Drink
  • Belarus
  • Eastern Europe
  • Demand

Appendix Wisdom Analytics Databases and Reports available from Canadean Beverages in 2015: Soft Drinks Country Market Insight, Market Digest Reports and Wisdom Analytics Databases (##) (##) Asia & Australasia (##) Australia China Hong Kong India Americas Argentina Brazil

  • Concentrate
  • Sport Drink
  • Southeast Asia
  • Thailand
  • Demand
  • Tresmontes Lucchetti Remains Leading Company in Concentrates

Bottled water looks set to be one of the main beneficiaries of this trend.

  • Concentrate
  • Chile
  • Trade
  • Empresas Carozzi SA
  • Tresmontes Lucchetti SA
  • HEADLINES

With its brand Tang established for many years, it remains the classic powder concentrate for the older generation, which remember its television advertising and it still benefits from a certain popularity due to its low price and convenient packaging.

  • Beverage
  • Concentrate
  • Soft Drink
  • Morocco
  • Trade

TV advertising was also used, mostly by the local player A Le Coq for its Dynami:t brand.

  • Concentrate
  • Baltics
  • Estonia
  • Northern Europe
  • Demand
  • HEADLINES
  • TRENDS

Due to its well-established distribution network in the country, it will become one of the main competitors in bottled water with its brand Ciel.

  • Beverage
  • Concentrate
  • Soft Drink
  • Morocco
  • Trade

Buavita (as one of the smallest brands) was supported with only a very brief TV ad campaign.

  • Concentrate
  • Indonesia
  • Southeast Asia
  • Demand
  • Market Size

TV advertising, in particular, is important to still drinks companies during the month of Ramadan when the majority of Muslims gather.

  • Concentrate
  • Egypt
  • North Africa
  • Demand
  • PepsiCo, Inc.

In 2014 marketing investments were mainly focusing on trade marketing rather than emotional TV adverts.

  • Concentrate
  • Energy Drink
  • Eastern Europe
  • Hungary
  • Demand

Sting' s TV advertisements remained a constant feature during 2014.

  • Concentrate
  • Juice
  • Pakistan
  • South Asia
  • PepsiCo, Inc.