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TV commercials, billboard ads, social media and sponsorships have been the main marketing apparatuses in sports drinks.
Investment was again focused on TV advertising with more limited radio and magazine advertising.
Vedan and Uni-President were two companies that had TV advertisements in 2013, however they cut down their TV ad budget to a minimum in 2014.
Darbo, once again, supported the Darbo squash/ syrups brand with TV advertising.
However, above the line marketing is on the rise, above all in the form of TV advertisement.
Danone also invested in TV commercials for its Sirma brand.
The campaign featured a TV advert, social media and digital activity.
TV commercials for Tao Ti products were a must-show in each break.
Neptunas issued a new TV commercial for its Neptunas water, emphasizing water as being natural and pure.
Chitos SA (with its Zagori brand) invested significantly in TV advertising and employed Facebook, Twitter and YouTube, plus a " Pure Greek" media video.
Lipton is also advertised via billboards, in-store promotions, TV adverts etc.
In June the company launched massive TV advertising to support sales of its Sochniy brand.
A TV commercial supported the launch of this new opening innovation.
In addition, TV advertisements also enhanced and sustained brand recognition of Birdy among blue collar workers.
NORWAY CURRENTLY BANS THE ADVERTISING AND PROMOTION OF BEER BUT SATELLITE TV ADVERTISING AND PRESSURE FROM THE EU MAY BRING ABOUT A RELAXATION IN THE COMING YEARS.
TV advertising was also used, mostly by the local player A Le Coq for its Dynami:t brand.
TV advertising, in particular, is important to still drinks companies during the month of Ramadan when the majority of Muslims gather.
In 2014 marketing investments were mainly focusing on trade marketing rather than emotional TV adverts.
Only Buavita saw active marketing with a brief TV advertising campaign in ##.
Viva redesigned its image as a celebration of its ## year anniversary and advertised this new image on TV commercials.
Quala invested in TV advertising and distribution to expand in traditional retail.
This has also been boosted by active promotional campaigns including TV advertising, which rapidly increased with the summer European soccer championship.
The campaign was promoted with online banners, outside posters and TV advertisements.
PepsiCo used outdoor and TV advertising to support sales of its Sandora, Sandorik and Sadochok nectars.
La Vie successfully promoted its brand across both packaged and bulk water with marketing campaigns and TV adverts.
They promoted the campaign with TV adverts and radio.
Coffee companies use TV commercials and subway bulletins to advertise their goods.
The local juice brands are highly promoted throughout the year with television adverts peaking in the month of Ramadan when the majority of consumers are gathered in family dinners to break their fast.
One TV advertisement that made a huge impact on the market was Rauch' s Ramadan promotion which continued for two years now utilizing the same hit plot in 2013.