63 reports

  • Thailand Sports Drinks Leading Trademark Owners & Private Label, 2014
  • 8.2 Hong Kong Sports Drinks Commentary

TV commercials, billboard ads, social media and sponsorships have been the main marketing apparatuses in sports drinks.

  • Sport Drink
  • Asia
  • Europe
  • Demand
  • Market Size

Danone also invested in TV commercials for its Sirma brand.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Turkey
  • Demand
  • 11.2Hong Kong Sports Drinks Commentary

TV commercials for Tao Ti products were a must-show in each break.

  • Soft Drink
  • Sport Drink
  • Asia
  • China
  • Demand

Investment was again focused on TV advertising with more limited radio and magazine advertising.

  • Soft Drink
  • Sport Drink
  • Europe
  • Italy
  • Demand

A TV commercial supported the launch of this new opening innovation.

  • Energy Drink
  • Sport Drink
  • Europe
  • France
  • Demand
  • 9.2 Taiwan Sports Drinks Commentary

Vedan and Uni-President were two companies that had TV advertisements in 2013, however they cut down their TV ad budget to a minimum in 2014.

  • Soft Drink
  • Sport Drink
  • Asia
  • Taiwan
  • Demand

Darbo, once again, supported the Darbo squash/ syrups brand with TV advertising.

  • Energy Drink
  • Sport Drink
  • Austria
  • Europe
  • Red Bull GmbH
  • Thailand Sports Drinks Leading Trademark Owners & Private Label, 2014
  • 11.2 Thailand Sports Drinks Commentary

In addition, TV advertisements also enhanced and sustained brand recognition of Birdy among blue collar workers.

  • Soft Drink
  • Sport Drink
  • Asia
  • Thailand
  • Demand

Quala invested in TV advertising and distribution to expand in traditional retail.

  • Energy Drink
  • Sport Drink
  • Peru
  • South America
  • PepsiCo, Inc.
  • 11.2 Indonesia Sports Drinks Commentary

Only Buavita saw active marketing with a brief TV advertising campaign in ##.

  • Nectar
  • Sport Drink
  • Asia
  • Indonesia
  • Demand

The campaign featured a TV advert, social media and digital activity.

  • Sport Drink
  • Europe
  • United Kingdom
  • Britvic plc
  • PepsiCo, Inc.

However, above the line marketing is on the rise, above all in the form of TV advertisement.

  • Sport Drink
  • Europe
  • Germany
  • Demand
  • Market Size

Neptunas issued a new TV commercial for its Neptunas water, emphasizing water as being natural and pure.

  • Nectar
  • Sport Drink
  • Europe
  • Lithuania
  • Demand

Nestlé also promoted Pureza Vital through television commercials, as well as billboards.

  • Nectar
  • Sport Drink
  • Argentina
  • South America
  • Danone SA

Viva redesigned its image as a celebration of its ## year anniversary and advertised this new image on TV commercials.

  • Nectar
  • Sport Drink
  • Europe
  • Macedonia
  • Demand

TV advertising was also used, mostly by the local player A Le Coq for its Dynami:t brand.

  • Energy Drink
  • Sport Drink
  • Estonia
  • Europe
  • Orkla Group

They promoted the campaign with TV adverts and radio.

  • Sport Drink
  • Mexico
  • North America
  • Danone SA
  • Dr Pepper Snapple Group

Chitos SA (with its Zagori brand) invested significantly in TV advertising and employed Facebook, Twitter and YouTube, plus a " Pure Greek" media video.

  • Nectar
  • Sport Drink
  • Europe
  • Greece
  • PepsiCo, Inc.

TV commercials, samplings and focus on traditional channel were paramount in 2014.

  • Sport Drink
  • Paraguay
  • South America
  • Empresas Carozzi SA
  • PepsiCo, Inc.

Lipton is also advertised via billboards, in-store promotions, TV adverts etc.

  • Soft Drink
  • Sport Drink
  • Europe
  • Netherlands
  • Demand

In June the company launched massive TV advertising to support sales of its Sochniy brand.

  • Nectar
  • Sport Drink
  • Belarus
  • Europe
  • Demand

La Vie successfully promoted its brand across both packaged and bulk water with marketing campaigns and TV adverts.

  • Sport Drink
  • Asia
  • Vietnam
  • Kirin Group
  • PepsiCo, Inc.

Kendy attempted to counteract its decline in 2013 and early 2014 with additional sales investment and ATL marketing activities including television advertising.

  • Nectar
  • Sport Drink
  • Bulgaria
  • Europe
  • Demand

Vitinka as never before was present with ATL investments (attractive TV commercials) and also supported new packaging investments.

  • Energy Drink
  • Sport Drink
  • Bosnia and Herzegovina
  • Europe
  • Agrokor dd

The local brands Bilz and Pap were aimed at children, these brands were promoted via TV commercials as well as promotions in the printed press.

  • Nectar
  • Sport Drink
  • Chile
  • South America
  • Demand

The campaign was promoted with online banners, outside posters and TV advertisements.

  • Soft Drink
  • Sport Drink
  • Europe
  • Latvia
  • Demand

The promotion was supported with TV commercials.

  • Soft Drink
  • Sport Drink
  • Europe
  • Norway
  • Tine SA

The category remains relatively small in the beverage industry and marketing costs are steep in order for companies to promote their products in TV commercials.

  • Soft Drink
  • Sport Drink
  • South America
  • Uruguay
  • Demand

Coffee companies use TV commercials and subway bulletins to advertise their goods.

  • Nectar
  • Sport Drink
  • Asia
  • South Korea
  • Lotte Chilsung beverage Co., Ltd.

TV advertising, in particular, is important to still drinks companies during the month of Ramadan when the majority of Muslims gather.

  • Nectar
  • Sport Drink
  • Africa
  • Egypt
  • PepsiCo, Inc.