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TV commercials, billboard ads, social media and sponsorships have been the main marketing apparatuses in sports drinks.
Danone also invested in TV commercials for its Sirma brand.
TV commercials for Tao Ti products were a must-show in each break.
Investment was again focused on TV advertising with more limited radio and magazine advertising.
A TV commercial supported the launch of this new opening innovation.
Vedan and Uni-President were two companies that had TV advertisements in 2013, however they cut down their TV ad budget to a minimum in 2014.
Darbo, once again, supported the Darbo squash/ syrups brand with TV advertising.
In addition, TV advertisements also enhanced and sustained brand recognition of Birdy among blue collar workers.
Quala invested in TV advertising and distribution to expand in traditional retail.
Only Buavita saw active marketing with a brief TV advertising campaign in ##.
The campaign featured a TV advert, social media and digital activity.
However, above the line marketing is on the rise, above all in the form of TV advertisement.
Neptunas issued a new TV commercial for its Neptunas water, emphasizing water as being natural and pure.
Nestlé also promoted Pureza Vital through television commercials, as well as billboards.
Viva redesigned its image as a celebration of its ## year anniversary and advertised this new image on TV commercials.
TV advertising was also used, mostly by the local player A Le Coq for its Dynami:t brand.
They promoted the campaign with TV adverts and radio.
Chitos SA (with its Zagori brand) invested significantly in TV advertising and employed Facebook, Twitter and YouTube, plus a " Pure Greek" media video.
TV commercials, samplings and focus on traditional channel were paramount in 2014.
Lipton is also advertised via billboards, in-store promotions, TV adverts etc.
In June the company launched massive TV advertising to support sales of its Sochniy brand.
La Vie successfully promoted its brand across both packaged and bulk water with marketing campaigns and TV adverts.
Kendy attempted to counteract its decline in 2013 and early 2014 with additional sales investment and ATL marketing activities including television advertising.
Vitinka as never before was present with ATL investments (attractive TV commercials) and also supported new packaging investments.
The local brands Bilz and Pap were aimed at children, these brands were promoted via TV commercials as well as promotions in the printed press.
The campaign was promoted with online banners, outside posters and TV advertisements.
The promotion was supported with TV commercials.
The category remains relatively small in the beverage industry and marketing costs are steep in order for companies to promote their products in TV commercials.
Coffee companies use TV commercials and subway bulletins to advertise their goods.
TV advertising, in particular, is important to still drinks companies during the month of Ramadan when the majority of Muslims gather.