65 reports

  • Thailand Sports Drinks Leading Trademark Owners & Private Label, 2014
  • 8.2 Hong Kong Sports Drinks Commentary

TV commercials, billboard ads, social media and sponsorships have been the main marketing apparatuses in sports drinks.

  • Sport Drink
  • Asia
  • Europe
  • Demand
  • Market Size

Investment was again focused on TV advertising with more limited radio and magazine advertising.

  • Soft Drink
  • Sport Drink
  • Europe
  • Italy
  • Demand
  • 9.2 Taiwan Sports Drinks Commentary

Vedan and Uni-President were two companies that had TV advertisements in 2013, however they cut down their TV ad budget to a minimum in 2014.

  • Soft Drink
  • Sport Drink
  • Asia
  • Taiwan
  • Demand

Darbo, once again, supported the Darbo squash/ syrups brand with TV advertising.

  • Energy Drink
  • Sport Drink
  • Austria
  • Europe
  • Red Bull GmbH

However, above the line marketing is on the rise, above all in the form of TV advertisement.

  • Sport Drink
  • Europe
  • Germany
  • Demand
  • Market Size

Danone also invested in TV commercials for its Sirma brand.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Turkey
  • Demand

The campaign featured a TV advert, social media and digital activity.

  • Sport Drink
  • Europe
  • United Kingdom
  • Britvic plc
  • PepsiCo, Inc.
  • 11.2Hong Kong Sports Drinks Commentary

TV commercials for Tao Ti products were a must-show in each break.

  • Soft Drink
  • Sport Drink
  • Asia
  • China
  • Demand

Neptunas issued a new TV commercial for its Neptunas water, emphasizing water as being natural and pure.

  • Nectar
  • Sport Drink
  • Europe
  • Lithuania
  • Demand

Chitos SA (with its Zagori brand) invested significantly in TV advertising and employed Facebook, Twitter and YouTube, plus a " Pure Greek" media video.

  • Nectar
  • Sport Drink
  • Europe
  • Greece
  • PepsiCo, Inc.

Lipton is also advertised via billboards, in-store promotions, TV adverts etc.

  • Soft Drink
  • Sport Drink
  • Europe
  • Netherlands
  • Demand

In June the company launched massive TV advertising to support sales of its Sochniy brand.

  • Nectar
  • Sport Drink
  • Belarus
  • Europe
  • Demand

A TV commercial supported the launch of this new opening innovation.

  • Energy Drink
  • Sport Drink
  • Europe
  • France
  • Demand
  • Thailand Sports Drinks Leading Trademark Owners & Private Label, 2014
  • 11.2 Thailand Sports Drinks Commentary

In addition, TV advertisements also enhanced and sustained brand recognition of Birdy among blue collar workers.

  • Soft Drink
  • Sport Drink
  • Asia
  • Thailand
  • Demand

NORWAY CURRENTLY BANS THE ADVERTISING AND PROMOTION OF BEER BUT SATELLITE TV ADVERTISING AND PRESSURE FROM THE EU MAY BRING ABOUT A RELAXATION IN THE COMING YEARS.

  • Beverage
  • Concentrate
  • Soft Drink
  • Sport Drink
  • Forecast

TV advertising was also used, mostly by the local player A Le Coq for its Dynami:t brand.

  • Energy Drink
  • Sport Drink
  • Estonia
  • Europe
  • Orkla Group

TV advertising, in particular, is important to still drinks companies during the month of Ramadan when the majority of Muslims gather.

  • Nectar
  • Sport Drink
  • Africa
  • Egypt
  • PepsiCo, Inc.

In 2014 marketing investments were mainly focusing on trade marketing rather than emotional TV adverts.

  • Sport Drink
  • Europe
  • Hungary
  • Demand
  • Market Size
  • 11.2 Indonesia Sports Drinks Commentary

Only Buavita saw active marketing with a brief TV advertising campaign in ##.

  • Nectar
  • Sport Drink
  • Asia
  • Indonesia
  • Demand

Viva redesigned its image as a celebration of its ## year anniversary and advertised this new image on TV commercials.

  • Nectar
  • Sport Drink
  • Europe
  • Macedonia
  • Demand

Quala invested in TV advertising and distribution to expand in traditional retail.

  • Energy Drink
  • Sport Drink
  • Peru
  • South America
  • PepsiCo, Inc.

This has also been boosted by active promotional campaigns including TV advertising, which rapidly increased with the summer European soccer championship.

  • Beverage
  • Nectar
  • Soft Drink
  • Sport Drink
  • Forecast

The campaign was promoted with online banners, outside posters and TV advertisements.

  • Soft Drink
  • Sport Drink
  • Europe
  • Latvia
  • Demand

PepsiCo used outdoor and TV advertising to support sales of its Sandora, Sandorik and Sadochok nectars.

  • Energy Drink
  • Sport Drink
  • Europe
  • Ukraine
  • PepsiCo, Inc.

La Vie successfully promoted its brand across both packaged and bulk water with marketing campaigns and TV adverts.

  • Sport Drink
  • Asia
  • Vietnam
  • Kirin Group
  • PepsiCo, Inc.

They promoted the campaign with TV adverts and radio.

  • Sport Drink
  • Mexico
  • North America
  • Danone SA
  • Dr Pepper Snapple Group

NORWAY CURRENTLY BANS THE ADVERTISING AND PROMOTION OF BEER BUT SATELLITE TV ADVERTISING AND PRESSURE FROM THE EU MAY BRING ABOUT A RELAXATION IN THE COMING YEARS.

  • Ready-To-Drink Coffee
  • Sport Drink
  • France
  • Italy
  • Forecast

Coffee companies use TV commercials and subway bulletins to advertise their goods.

  • Nectar
  • Sport Drink
  • Asia
  • South Korea
  • Lotte Chilsung beverage Co., Ltd.

The local juice brands are highly promoted throughout the year with television adverts peaking in the month of Ramadan when the majority of consumers are gathered in family dinners to break their fast.

  • Nectar
  • Sport Drink
  • Africa
  • Tunisia
  • Demand

One TV advertisement that made a huge impact on the market was Rauch' s Ramadan promotion which continued for two years now utilizing the same hit plot in 2013.

  • Nectar
  • Sport Drink
  • Asia
  • Kuwait
  • Demand