66 reports

  • Thailand Sports Drinks Leading Trademark Owners & Private Label, 2014
  • 8.2 Hong Kong Sports Drinks Commentary

TV commercials, billboard ads, social media and sponsorships have been the main marketing apparatuses in sports drinks.

  • Sport Drink
  • World
  • Demand
  • Market Size
  • PepsiCo, Inc.

Investment was again focused on TV advertising with more limited radio and magazine advertising.

  • Energy Drink
  • Sport Drink
  • Italy
  • Southern Europe
  • Demand
  • 9.2 Taiwan Sports Drinks Commentary

Vedan and Uni-President were two companies that had TV advertisements in 2013, however they cut down their TV ad budget to a minimum in 2014.

  • Energy Drink
  • Sport Drink
  • East Asia
  • Taiwan
  • Demand

Danone also invested in TV commercials for its Sirma brand.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Turkey
  • Demand

NORWAY CURRENTLY BANS THE ADVERTISING AND PROMOTION OF BEER BUT SATELLITE TV ADVERTISING AND PRESSURE FROM THE EU MAY BRING ABOUT A RELAXATION IN THE COMING YEARS.

  • Beverage
  • Soft Drink
  • Sport Drink
  • Demand
  • Forecast

The spot won one of the most prestigious advertising awards in Austria as the best TV commercial in 2014.

  • Energy Drink
  • Sport Drink
  • Austria
  • Western Europe
  • Red Bull GmbH

While TV-advertisement remains one of the major marketing tools, social media has become more present.

  • Energy Drink
  • Sport Drink
  • Germany
  • Western Europe
  • Demand

The campaign featured a TV advert, social media and digital activity.

  • Sport Drink
  • Northern Europe
  • United Kingdom
  • Britvic plc
  • PepsiCo, Inc.
  • 11.2Hong Kong Sports Drinks Commentary

Vitasoy International Holdings, Coca-Cola and Telford International put a lot of effort into advertising their products, particularly newer ones, using TV commercials and online platforms.

  • Soft Drink
  • Sport Drink
  • China
  • East Asia
  • Demand

Neptunas issued a new TV commercial for its Neptunas water, emphasizing water as being natural and pure.

  • Energy Drink
  • Sport Drink
  • Baltics
  • Lithuania
  • Northern Europe

Chitos SA (with its Zagori brand) invested significantly in TV advertising and employed Facebook, Twitter and YouTube, plus a " Pure Greek" media video.

  • Energy Drink
  • Sport Drink
  • Greece
  • Southern Europe
  • PepsiCo, Inc.
  • Gatorade Sees Significant Off-trade Value Share Growth

PepsiCo bet on TV advertisements for Gatorade, which was promoted as one of the best-selling sports drinks brands in the world and as a provider of quality compositions that help to maintain performance during endurance exercise.

  • Sport Drink
  • Czech Republic
  • Demand
  • Trade
  • KOFOLA S.A.

This has also been boosted by active promotional campaigns including TV advertising, which rapidly increased with the summer European soccer championship.

  • Concentrate
  • Soft Drink
  • Sport Drink
  • Demand
  • Forecast

NORWAY CURRENTLY BANS THE ADVERTISING AND PROMOTION OF BEER BUT SATELLITE TV ADVERTISING AND PRESSURE FROM THE EU MAY BRING ABOUT A RELAXATION IN THE COMING YEARS.

  • Nectar
  • Sport Drink
  • France
  • Italy
  • Forecast

One of the more visible campaigns was by Spa with its ' think fresh' campaign, supported by TV adverts and in store tasting during the spring and summer, which helped to drive sales.

  • Soft Drink
  • Sport Drink
  • Netherlands
  • Western Europe
  • Demand

In June the company launched massive TV advertising to support sales of its Sochniy brand.

  • Soft Drink
  • Sport Drink
  • Belarus
  • Eastern Europe
  • Demand

A TV commercial supported the launch of this new opening innovation.

  • Energy Drink
  • Sport Drink
  • France
  • Western Europe
  • Demand
  • Thailand Sports Drinks Leading Trademark Owners & Private Label, 2014
  • 11.2 Thailand Sports Drinks Commentary

Appendix Wisdom Analytics Databases and Reports available from Canadean Beverages in 2015: Soft Drinks Country Market Insight, Market Digest Reports and Wisdom Analytics Databases (##) (##) Asia & Australasia (##) Australia China Hong Kong India Americas Argentina Brazil

  • Soft Drink
  • Sport Drink
  • Southeast Asia
  • Thailand
  • Demand

San Luis carried out one marketing campaign called " Almost", which included a TV commercial, and new banners outside convenience stores.

  • Energy Drink
  • Sport Drink
  • Peru
  • South America
  • PepsiCo, Inc.

TV advertising was also used, mostly by the local player A Le Coq for its Dynami:t brand.

  • Sport Drink
  • Baltics
  • Estonia
  • Northern Europe
  • Demand

TV advertising, in particular, is important to still drinks companies during the month of Ramadan when the majority of Muslims gather.

  • Concentrate
  • Sport Drink
  • Egypt
  • North Africa
  • Demand

In 2014 marketing investments were mainly focusing on trade marketing rather than emotional TV adverts.

  • Energy Drink
  • Sport Drink
  • Eastern Europe
  • Hungary
  • Demand
  • 11.2 Indonesia Sports Drinks Commentary

Buavita (as one of the smallest brands) was supported with only a very brief TV ad campaign.

  • Concentrate
  • Sport Drink
  • Indonesia
  • Southeast Asia
  • Demand

Viva redesigned its image as a celebration of its ## year anniversary and advertised this new image on TV commercials.

  • Energy Drink
  • Sport Drink
  • Macedonia
  • Demand
  • Market Size
  • Passport 2

It has been promoted aggressively in-store and via a television commercial by famous artist Angela Yuen.

  • Soft Drink
  • Sport Drink
  • China
  • Demand
  • Trade

The campaign was promoted with online banners, outside posters and TV advertisements.

  • Energy Drink
  • Sport Drink
  • Baltics
  • Latvia
  • Northern Europe

PepsiCo used outdoor and TV advertising to support sales of its Sandora, Sandorik and Sadochok nectars.

  • Juice
  • Sport Drink
  • Eastern Europe
  • Ukraine
  • PepsiCo, Inc.

They promoted the campaign with TV adverts and radio.

  • Sport Drink
  • Latin America
  • Mexico
  • North America
  • Danone SA

La Vie successfully promoted its brand across both packaged and bulk water with marketing campaigns and TV adverts.

  • Sport Drink
  • Southeast Asia
  • Vietnam
  • Demand
  • Kirin Group

Nestlé also promoted Pureza Vital through television commercials, as well as billboards.

  • Concentrate
  • Sport Drink
  • Argentina
  • South America
  • Demand