1 report

  • BREAKFAST CEREALS IN AUSTRALIA - COMPANY PROFILES
  • BREAKFAST CEREALS IN AUSTRALIA - CATEGORY ANALYSIS

Breakfast cereals continued to experience modest growth in 2017, with a value sales rise of 1%. Growth continued to be subdued due to the continual shift away from children’s breakfast cereals, which declined by 3% in value terms in 2017, as well as flakes, which declined by 1% in value terms in 2017. Perceptions of high sugar content among...

  • Breakfast Cereal
  • Packaged Food
  • Australia
  • Demand
  • Wesfarmers Limited