5 reports

The brand targets the growing demand for sweeter and fruitier alcoholic drinks.

  • Alcoholic Drink
  • Germany
  • Demand
  • Market Competition
  • Rotkäppchen-Mumm Sektkellereien GmbH

The demand is benefitting from the changing demographics, as Germany has a large base of older consumers who tend to consume more Wine than any other alcoholic beverage.

  • Alcoholic Drink
  • Wine
  • Germany
  • Market Size
  • Rotkäppchen-Mumm Sektkellereien GmbH

Wine in Europe

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For example, in France many people are switching from wine to water or fruit juice with meals, while younger people are more prone to drink cheaper alcoholic beverages than wine, and so on.

  • Alcoholic Drink
  • Wine
  • Europe
  • Market Size
  • Rotkäppchen-Mumm Sektkellereien GmbH

Excise tax is imposed on all alcoholic beverages.

  • Alcoholic Drink
  • Wine
  • Germany
  • Market Size
  • Rotkäppchen-Mumm Sektkellereien GmbH

However, spirits constitutes the core of its activity, generating ##% of its alcoholic drinks volumes in 2014.

  • Alcoholic Drink
  • Spirits
  • Bacardi Limited
  • Diageo plc
  • Rotkäppchen-Mumm Sektkellereien GmbH