1 report

  • HAIR CARE IN NORWAY - CATEGORY ANALYSIS
  • PROSPECTS

According to trade sources, hair care is a category which is characterised by high degrees of industry fragmentation and in which no major company is able to determine the direction of the overall category. The majority of brands in the category, both mass and premium, are considered to offer products of similar quality and, as such, consumers...

  • Cosmetics
  • Hair Care
  • Norway
  • L'Oreal S.A.
  • Orkla Group