8 reports

  • HAIR CARE IN CROATIA - CATEGORY ANALYSIS
  • HAIR CARE IN CROATIA - COMPANY PROFILES

The general trend within hair care in 2016, judging by new launches, was taking care of the hair. For this purpose, oil extracts or ceramide are added to products. Modern hair in 2016 should look smooth and healthy, even with help of volumisers, the second most important characteristic of hair care products in 2016. Euromonitor International’s...

  • Cosmetics
  • Croatia
  • Beiersdorf AG
  • Drogerie Markt doo
  • Saponia dd
  • HAIR CARE IN CROATIA - CATEGORY ANALYSIS
  • PROSPECTS

While during the economic downturn in 2010-2015, beauty and personal care showed signs of resilience and avoided a decline in current value terms, towards the end of that period, particularly after Croatia joined the EU in 2013, value sales began to decline. The most plausible explanation for this was the avalanche of new, cheaper products...

  • Beiersdorf AG
  • Drogerie Markt doo
  • L'Oréal Adria doo
  • Procter & Gamble Company
  • Saponia dd
  • KEY FACTS
  • STRATEGIC DIRECTION

Most notable examples are hair care, oral care and skin care.

  • Household Products
  • Laundry Care
  • Macedonia
  • Demand
  • Saponia dd
  • MARKET DATA
  • Passport 14

Combinations of products, such as ##-in-## and ##-in-##, may be successful over the forecast period.

  • Male Grooming
  • Croatia
  • Beiersdorf AG
  • Drogerie Markt doo
  • Saponia dd
  • MARKET DATA
  • Passport 13

In 2016, it recorded a small increase in its number of outlets - three new ones added to a total of ##.

  • Male Grooming
  • Croatia
  • Beiersdorf AG
  • Drogerie Markt doo
  • Saponia dd
  • MARKET DATA
  • Passport 13

The latest launches with added value could show the path for the future, where categories will be combined in one product, eg bath and shower with skin care or bath and shower with hair care.

  • Body Care
  • Croatia
  • Beiersdorf AG
  • Drogerie Markt doo
  • Saponia dd
  • MARKET DATA
  • Competitive Positioning

Thus, the ##% decline in current value terms in 2016 was in line with the overall decline at a current CAGR of ##% over the review period.

  • Oral Hygiene
  • Personal Hygiene
  • Croatia
  • Drogerie Markt doo
  • Saponia dd
  • Passport 2

COMPETITIVE POSITIONING Summary ## Saponia dd: Operational Indicators Passport ## Saponia is active in some mature beauty and personal care categories, such as hair care and bath and shower, but also in some with potential for growth, such as men' s grooming and sun care.

  • Body Care
  • Personal Care
  • Personal Hygiene
  • Croatia
  • Saponia dd