2 reports

  • Consumers Turn To Reduced Sugar Juice and Higher Fruit Content

In 2017, juice, as other soft drinks categories, faced decline in both off-trade value and volume sales, being impacted by factors such as weather conditions that since 2016 were characterised by prolonged rainy seasons and low temperatures. Poor economic performance, low consumer confidence and the increase of value-added tax from 16% to...

  • Juice
  • Colombia
  • Demand
  • Trade
  • Postobón SA
  • 4.2 Colombia Juice Commentary
  • 4.3 Colombia Juice Data Tables

Summary Some of the key trends noted across Colombia include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Juice
  • Ready-To-Drink Coffee
  • Soft Drink
  • Postobón SA