6 reports

  • WOMENSWEAR IN SINGAPORE - CATEGORY ANALYSIS
  • COMPETITIVE LANDSCAPE

Women' s underwear was one of the most dynamic categories in 2017, with some women in Singapore wearing underwear as a fashion statement.

  • Clothing And Textile
  • Singapore
  • UNIQLO CO., LTD.
  • Competitive Positioning
  • COMPETITIVE LANDSCAPE

One consumer base that is often very interested in these activities is middle-aged people.

  • Apparel
  • Clothing And Textile
  • Taiwan
  • Demand
  • UNIQLO CO., LTD.

Bamboo charcoal fibres and nano-charcoal fibres are promoted as deodorizing and have antibacterial fibres for t-shirts, underwear, and socks.

  • Apparel
  • Clothing And Textile
  • Demand
  • Market Size
  • UNIQLO CO., LTD.
  • COMPETITIVE POSITIONING
  • INTERNET STRATEGY

Uniqlo offers a total solution in its stores which enables consumers to shop for all their apparel needs, including outerwear, underwear, nightwear, socks, etc., all in one single shop.

  • Apparel
  • Clothing And Textile
  • Taiwan
  • UNIQLO CO., LTD.
  • COMPETITIVE POSITIONING

The company retails a wide product portfolio and leads in many areas including men' s and women' s outerwear and underwear and nightwear.

  • E-Commerce
  • Non-Store Retail
  • Japan
  • Fast Retailing Co., Ltd.
  • UNIQLO CO., LTD.
  • STRATEGIC DIRECTION

Uniqlo (Thailand) is expected to gear up its marketing strategy to highlight product innovations which bring differentiation and uniqueness to the brand. This development will be based on local initiatives in order to better respond to fulfilling the needs of and ensuring satisfaction amongst Thai consumers. These products will be developed...

  • Apparel
  • Thailand
  • Demand
  • Market Competition
  • UNIQLO CO., LTD.