3 reports

  • Portugal Brands and Importer/Producer 2015
  • 11.1 Overview

Summary The cider category remains a segment that is very much related to a specific time of the year. Although the main players are working very hard in changing the seasonally adjusted trend, consumption is still very related to Christmas and end of year celebrations. The only exception that can be found has been in the development...

  • Cider
  • Eastern Europe
  • Demand
  • Market Size
  • Bulmers Ltd
  • CIDER ALL TRADEMARKS, 2010-2014
  • CIDER BRANDS BY LOCAL DEFINITION, 2010-2014

Summary The cider market in Belgium grew on account of new hip and trendy ciders entering the market. Bulmers introduced itself to the market with three different ciders. The Belgian cider market has been stable for years as people stuck to the brands they liked and knew, however it is now showing growth. Key Findings -...

  • Cider
  • Belgium
  • Demand
  • Bulmers Ltd
  • Heineken N.V.
  • For 2015 cider consumption growth is forecast to slow down and increase by only 6%
  • 13.1 Current and Emerging Trends

Summary Cider continues to struggle to shake off its seasonal reputation and overall consumption levels for the minor markets rely heavily on the Christmas and New Year period where sales hit their peak. Growth for this category tends to stem from investment and price promotions from the key global producers within each respective...

  • Cider
  • Demand
  • Market Size
  • Bulmers Ltd
  • Heineken N.V.