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  • CIDER/PERRY IN MEXICO - CATEGORY ANALYSIS
  • CIDER/PERRY IN MEXICO - COMPANY PROFILES

In 2016, cider remained a seasonal beverage offered and consumed mostly during December for Christmas and New Year celebrations. Although Heineken México introduced the Strongbow cider brand in 2012, which is available throughout the year and is positioned as an alternative to beer or RTDs, the brand still only accounted for...

  • Alcoholic Drink
  • Cider
  • Mexico
  • Demand
  • Casa Cuervo SA