4 reports

  • Cider Distribution Channels, 2016
  • Cider Private Label Penetration

Greece Beer and Cider Market Insights 2017 Summary GlobalData’s Greece Beer and Cider Market Insights 2017 report provides a complete overview of the Greece beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Cider
  • Greece
  • Demand
  • Amvyx SA.
  • Heineken N.V.
  • CIDER/PERRY IN GREECE - COMPANY PROFILES
  • CIDER/PERRY IN GREECE - CATEGORY ANALYSIS

Cider/perry was the single most dynamic category in alcoholic drinks in Greece in terms of total volume sales growth in 2016, posting an increase of 55%. This was largely the result of Athenian Brewery’s strong investment in supporting its Strongbow brand with above- and below-the-line marketing activities and sampling events in key locations,...

  • Alcoholic Drink
  • Cider
  • Greece
  • Demand
  • Trade
  • CIDER/PERRY IN GREECE - CATEGORY ANALYSIS
  • PRODUCTION, IMPORTS AND EXPORTS

Following consecutive declines over 2011-2015, alcoholic drinks in Greece posted modest growth in total volume and current value sales in 2016. Declines in total volume and current value sales over most of the review period were mainly due to the ongoing economic recession, but also attributable to growth in illicit trade, especially in wine....

  • Alcoholic Drink
  • Cider
  • Greece
  • Demand
  • Amvyx SA.

The company' s main rival is Olympic Brewery (formerly Mythos Brewery), with which it competes fiercely in both beer and cider/ perry. interviews Summary ## Athenian Brewery SA: Competitive Position 2016 Total volume share Product type Rank Alcoholic drinks ##. ##% ## Beer ##. ##

  • Beverage
  • Cider
  • Greece
  • Demand
  • Heineken N.V.