75 reports

Even so, cider has a good natural image according to an insight from the trade association for cider in France, but only one third of the French purchase cider at least once a year.

  • Alcoholic Drink
  • Cider
  • France
  • Market Description
  • Trade

Legislation will drive producers to use lighter packaging, using fewer raw materials and more recyclable ones.

  • Alcoholic Drink
  • Cider
  • Italy
  • Market Description
  • Trade

This Royal Decree also updated the definitions, introducing new categories of cider present on the alcoholic drinks market, such as scented/ flavoured cider, cider with fruit juice, ice cider, cider cocktail and light cider, amongst others.

  • Alcoholic Drink
  • Cider
  • Spain
  • Market Description
  • Trade
  • MARKET INDICATORS

Deliveroo, one of the largest delivery apps, has been among the first making on-demand alcohol deliveries over consumers' smartphones possible.

  • Alcoholic Drink
  • Cider
  • Ireland
  • Market Description
  • Trade
  • Summary 5

More than a passing trend, cider will continue to emerge following from intensified consumption during the review period. The success of cider in Portugal was attributed to producers increasing their investments, whether in new flavour releases or more importantly marketing activities. Campaigns such as Best Menu Somersby, where this cider...

  • Alcoholic Drink
  • Cider
  • Portugal
  • Market Description
  • Trade
  • HEADLINES

Cider/perry recorded total volume growth of 7% in 2016, thanks largely to the category’s major brand Nikka Cidre by Nikka Whisky Distilling Co Ltd, which recorded strong growth during the year. The brand focuses its retail distribution on food/drink/tobacco specialists, supermarkets and convenience stores, the leading off-trade distribution...

  • Cider
  • Japan
  • Market Description
  • Trade
  • Kirin Group
  • PRODUCTION, IMPORTS AND EXPORTS

Cider/perry declined strongly in 2016 as it was negatively impacted by the economic recession which affected consumers’ disposable income and led their consumption pattern to cheaper alternatives. Cider/perry is a niche category that has not yet caught on very strongly with consumers, and so it was worst impacted by consumers’...

  • Cider
  • Nigeria
  • Market Description
  • Trade
  • Nigerian Breweries Plc

In 2016, cider/ perry recorded total volume growth of ##%, with this being in line with the CAGR of the review period.

  • Beverage
  • Cider
  • United Arab Emirates
  • Market Description
  • Trade
  • interviews

In addition, Tusker Premium Cider is priced lower than other cider brands in the market, with one bottle retailing at between KES##. ## in low-end retail outlets and KES##. ## in high-end retail outlets.

  • Beverage
  • Cider
  • Kenya
  • Market Description
  • Trade
  • category's performance. In 2016, the company recorded 12% growth as overall cider/perry volumes fell by 2%.
  • PRODUCTION, IMPORTS AND EXPORTS

2016 marked the second consecutive year that cider/perry recorded a 2% decline in total volumes in the UK. This fall in volumes was largely due to the cold and rainy weather experienced in the country during the summers of those years, as cider/perry remains one of the most seasonally sensitive alcoholic drinks categories. Euromonitor...

  • Cider
  • United Kingdom
  • Market Description
  • Trade
  • Heineken N.V.
  • PRODUCTION, IMPORTS AND EXPORTS

Despite dynamic growth in recent years, cider/perry remains a niche product in Germany compared with other European countries. This is mainly due to the long tradition of beer as the primary alcoholic beverage in Germany, and the presence of domestic apple wine, which according to Euromonitor International’s definition is not cider/perry....

  • Beverage
  • Cider
  • Germany
  • Market Description
  • Trade
  • Summary 3

Total volume sales of cider/perry continued to record robust growth in 2016. The main growth drivers were the boom of domestic cider production and the increasing availability of cider/perry in modern retailers. Cider/perry has attracted new consumers in Russia, particularly young people, who have started to look for natural...

  • Beverage
  • Cider
  • Russia
  • Market Description
  • Trade
  • interviews

Cider/perry declined in total volume terms in 2016, with most of the sales being concentrated in the last quarter of the year as the highest demand occurred in the Christmas season. The consumption of cider fell due to a decrease in purchasing power, although it has a lower unit price than other sparkling wine, which is considered its main...

  • Alcoholic Drink
  • Cider
  • Venezuela
  • Market Description
  • Trade
  • HEADLINES
  • Passport 9

Cider/perry is gradually recovering from the sharp decline in 2008-2009 as new players enter, consumer confidence recovers and availability in the off-trade channel increases. Euromonitor International’s Cider/Perry in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the...

  • Cider
  • Slovenia
  • Market Description
  • Trade
  • Heineken N.V.
  • HEADLINES

Total volume sales of cider/perry recorded an increase of 1% in 2016, faring better compared to the review period which posted a negative rate. Although no significant changes were observed in the habits of Colombians regarding cider, imports recorded an increase. The category remains unknown to many Colombians, but the presence of foreign...

  • Alcoholic Drink
  • Cider
  • Colombia
  • Market Description
  • Trade
  • interviews

In 2016 cider/perry profited from the growing consumer trend towards alcoholic drinks with a lower alcohol content and a more refreshing taste. This was also strongly influenced by the ongoing health and wellness trend, and the growing number of consumers becoming increasingly aware of their health. In addition, with a high level of saturation...

  • Beverage
  • Cider
  • Austria
  • Market Description
  • Trade

One locally produced niche brand is Bear Cider, a high-quality natural cider made from both Dutch and English apples.

  • Cider
  • Netherlands
  • Market Description
  • Trade
  • Heineken N.V.

The Swedish brand Rekorderlig Cider was introduced into China in August 2015, and it has become the bestselling cider through one of the largest online retailing websites, Tmall.

  • Alcoholic Drink
  • Cider
  • China
  • Market Description
  • Trade
  • COMPETITIVE LANDSCAPE
  • Summary 3

Cider/perry was influenced by two distinct factors in 2016. The overall category of cider/perry consists of two areas, the traditional cider that is produced in Switzerland and modern and trendy cider brands such as Strongbow, Somersby and others. While modern varieties posted good performances from 2014 onwards, sales of traditional varieties...

  • Beverage
  • Cider
  • Switzerland
  • Market Description
  • Trade
  • Untitled

The excise tax on spirits rose by ##% on ## March 2017.

  • Beverage
  • Cider
  • Lithuania
  • Market Description
  • Trade
  • Kompania Piwowarska consistently introduces new products and innovations in beer. Accordingly, the company is systematically extending its influence.
  • Passport 13

Cider/perry in Poland is one with the highest performing categories in overall alcoholic drinks. This dynamic growth has derived from a tradition of cider production in Poland, which for many years had been forgotten. Poles appear to be rediscovering this alcoholic drink. Euromonitor International’s Cider/Perry in Poland report offers...

  • Beverage
  • Cider
  • Poland
  • Market Description
  • Trade

The product was available in ##ml glass bottles and ##-litre PET bottles.

  • Beverage
  • Cider
  • Ukraine
  • Market Description
  • Trade
  • PRODUCTION, IMPORTS AND EXPORTS

Cider/perry remains a new alcoholic drink category for Slovaks, with products in this area only being introduced in 2014 and attracting consumers by offering new and unusual tastes. While growth is now slowing as a result of increasing competition and maturity, cider/parry still recorded strong total volume growth of 63% in 2016. Euromonitor...

  • Beverage
  • Cider
  • Slovakia
  • Market Description
  • Trade

Other alcoholic drinks are taxed at TWD## per ##% ABV per litre.

  • Alcoholic Drink
  • Cider
  • Taiwan
  • Market Description
  • Trade
  • Passport 8

Furthermore, Somersby is a renowned international brand of cider/ perry, one that consumers can easily associate with in retail outlets.

  • Alcoholic Drink
  • Cider
  • Thailand
  • Market Description
  • Trade
  • HEADLINES
  • interviews

Total volume sales of cider/perry posted 15% growth in 2016 to reach sales of 80,400 litres. Growth was driven by younger consumers, females and new alcohol consumers due to the lighter and sweeter tastes of cider/perry compared with other alcoholic drinks. Total volume growth in 2016 was higher than the average for the review period due to...

  • Beverage
  • Cider
  • Malaysia
  • Market Description
  • Trade

One Brewery Bankrupts and One Reopens in 2016, Whilst Premiumisation Occurs in Spirits In 2016 one brewery went bankrupt (Jagodinska Pivara) and one relaunched production and hence sales after several years (Ni ka Pivara).

  • Beverage
  • Cider
  • Serbia
  • Market Description
  • Trade
  • MARKET INDICATORS

It is dominated by sugary mainstream ciders, whereas crafted ones are poorly represented.

  • Beverage
  • Cider
  • Latvia
  • Market Description
  • Trade
  • PRODUCTION, IMPORTS AND EXPORTS
  • interviews

Cider/perry was the single most dynamic category in alcoholic drinks in Greece in terms of total volume sales growth in 2016, posting an increase of 55%. This was largely the result of Athenian Brewery’s strong investment in supporting its Strongbow brand with above- and below-the-line marketing activities and sampling events in key locations,...

  • Alcoholic Drink
  • Cider
  • Greece
  • Market Description
  • Trade

Industrial products cost several times more than household manufactured ones, yet there is often no real difference in taste and quality.

  • Beverage
  • Cider
  • Bosnia and Herzegovina
  • Market Description
  • Trade