58 reports

  • BOSTON BEER CO INC, THE IN ALCOHOLIC DRINKS (USA)
  • interviews

Negative attitudes regarding higher sugar content in alcoholic drinks continued to strengthen during the review period. Originally, cider benefitted from a simple list of ingredients used in its production and the fact that it is gluten free found favour with consumers looking for alternatives to beer and heavily processed RTDs. However, greater...

  • Alcoholic Drink
  • Cider
  • United States
  • Market Description
  • Trade
  • category's performance. In 2016, the company recorded 12% growth as overall cider/perry volumes fell by 2%.

Fruit cider is the main growth driver for cider/perry and continues to consolidate towards berry fruit flavours. The more exotic cider flavours are expected to add more value. Cider lovers look to their favourite brands to be available in varying formats to suit different drinking occasions. While fruit-flavoured ciders are important, apple...

  • Alcoholic Drink
  • Cider
  • United Kingdom
  • Market Description
  • Trade

Legislation will drive producers to use lighter packaging, using fewer raw materials and more recyclable ones.

  • Alcoholic Drink
  • Cider
  • Italy
  • Market Description
  • Trade

Even so, cider has a good natural image according to an insight from the trade association for cider in France, but only one third of the French purchase cider at least once a year.

  • Alcoholic Drink
  • Cider
  • France
  • Market Description
  • Trade
  • OPERATING ENVIRONMENT

Cider/perry is relatively “young” in Polish alcoholic drinks but it is experiencing a great deal of change. 2017 witnessed a strong total volume decline, although this was lower than the decline of 2016. Despite two consecutive years of poor performance, cider/perry is predicted to grow over the forecast period. This is mainly due to planned...

  • Cider
  • Poland
  • Market Description
  • Trade
  • Ambra SA

MOST NOTABLE ONES INCLUDE THE BRANDS MENCHE AND TIKVA.

  • Alcoholic Drink
  • Cider
  • Macedonia
  • Market Description
  • Trade
  • Key Facts
  • HANSA BORG BRYGGERIER AS IN ALCOHOLIC DRINKS (NORWAY)

The shift in consumer preference towards drier types of cider continued to be the main trend in 2017. Semi-dry and dry cider appeal more to older consumers, while the main consumer group for sweet cider is very young adults, according to trade sources. The shift was led by Brewery International’s Bulmers brand during the review period, and...

  • Alcoholic Drink
  • Cider
  • Norway
  • Market Description
  • Trade

The most common flavour in cider is apple.

  • Beverage
  • Cider
  • Venezuela
  • Market Description
  • Trade
  • Summary 1
  • Import tax

Total volume sales of cider/perry continued to increase strongly in 2017. The main growth drivers were the boom in domestic cider production and the increasing availability of cider in modern retailers. Cider production is a profitable business given much lower excise tax in this area compared to other low alcohol drinks such as beer and RTDs....

  • Alcoholic Drink
  • Cider
  • Ukraine
  • Market Description
  • Trade
  • PRODUCTION, IMPORTS AND EXPORTS
  • MARKET INDICATORS

Cider/perry was the highest-growing alcoholic drinks category in 2017, driven by the extension of product portfolios and the strong promotion of these drinks on television, which attracted consumers who were mostly interested in drinking traditional beers. The sweet and unusual taste of cider/perry was appealing to women consumers, while men...

  • Alcoholic Drink
  • Cider
  • Slovakia
  • Market Description
  • Trade
  • Import tax
  • Passport 10

Cider/perry witnessed the fastest total volume growth compared to other alcoholic drinks, albeit growing from a small base. The category is largely driven by marketing and promotional efforts and bulk of the sales is generated through convenience stores. Purchases are usually made on impulse when consumers are tempted by attractive packaging...

  • Beverage
  • Cider
  • Taiwan
  • Market Description
  • Trade
  • OPERATING ENVIRONMENT
  • Untitled

In 2017, cider/perry continued to decline in total volume terms. The economic downturn in 2015 continued to affect consumption habits regarding alcoholic drinks. Local consumers remained price sensitive, and chose traditional drinks such as beer, vodka, and still light grape wine. Therefore, cider/perry lost its popularity and volume share...

  • Alcoholic Drink
  • Cider
  • Belarus
  • Market Description
  • Trade
  • Undenatured ethyl alcohol of alcohol strength by volume no less than 80% vol:
  • MARKET INDICATORS

In 2017, new products were introduced in Indonesia, which stimulated growth in cider/perry. One example is Strongbow cider, which was imported by Multi Bintang Indonesia in late 2016. Cider has gained popularity as it has a low alcohol content, and the taste is fruity, which is enjoyed by an increasing number of consumers, especially women....

  • Alcoholic Drink
  • Beverage
  • Cider
  • Indonesia
  • Trade
  • interviews

Cider/ perry is one of the few alcoholic drinks categories in which private label products are available.

  • Alcoholic Drink
  • Cider
  • Sweden
  • Market Description
  • Trade

Beer also registered a reduction in excise tax from RON##. ##hl/ ## Plato to RON##. ##/ hl/ ## Plato.

  • Alcoholic Drink
  • Cider
  • Romania
  • Market Description
  • Trade
  • Summary 3
  • Import tax

In 2017, several alcoholic drinks categories faced a change in taxation, with cider/perry suffering the most. Having recorded very strong double-digit total volume growth in 2016, the category subsequently registered a heavy decline in 2017 as a result of almost a 250% hike in excise tax. This led to consumers either switching to other types...

  • Beverage
  • Cider
  • Russia
  • Market Description
  • Trade
  • Import tax
  • Summary 1

Cider/perry saw strong double-digit growth in 2017, mainly driven by off-trade volume sales. Leading players in cider led frequent and aggressive in-store activation campaigns to enhance their brand presence and awareness. For instance, Strongbow’s installation of Cider Gardens and free sampling activities in several leading shopping centres...

  • Cider
  • Malaysia
  • Market Description
  • Trade
  • Carlsberg Group
  • WOOLWORTHS LTD (AUSTRALIA) IN ALCOHOLIC DRINKS (AUSTRALIA)

Similar to beer and RTDs, cider/perry remained a lighter beverage options for Australians looking to moderate their alcohol intake in 2017. In addition, off-trade sales of cider/perry are being aided by the numerous drinking occasions cider/perries can be consumed on, such as outdoor events with friends to barbecues and dinners. Cider/perry...

  • Alcoholic Drink
  • Cider
  • Australia
  • Market Description
  • Trade

The Dutch company is the world' s largest producer of cider and this is one of the reasons why its commitment to the development of cider will prove to be a long-term one.

  • Cider
  • Netherlands
  • Market Description
  • Trade
  • Heineken N.V.

Along with beer, cider is one of the most popular drinks amongst Danish consumers on hot summer days, and when the summer is rainy and lacking sunshine this is reflected in volume sales. the Launch of A Growing Number of Craft Ciders Whilst the popularity of standard

  • Alcoholic Drink
  • Cider
  • Denmark
  • Market Description
  • Trade

As of 2013, EUR##. ## per hectolitre beer and ## degree plate or EUR##. ## per hectolitre of ## beer has to be paid.

  • Beverage
  • Cider
  • Austria
  • Market Description
  • Trade
  • OPERATING ENVIRONMENT
  • Efes Pilsen AS

During 2017, cider/perry remained immature in Azerbaijan compared to other alcoholic drinks, such as beer, spirits, and wine. The product was perceived in the country as a substitute or extended variety of beer. Until the end of the review period, cider was mainly available at food/drink/tobacco specialists, which offered a wide variety of...

  • Cider
  • Azerbaijan
  • Market Description
  • Trade
  • C&C Group
  • interviews
  • Duty Levies on Alcoholic Drinks 2017

The growing popularity of modern grocery retailers as convenient one-stop shops for the dynamic urban consumer benefited cider products.

  • Alcoholic Drink
  • Cider
  • Bulgaria
  • Market Description
  • Trade
  • MARKET INDICATORS

One of the oldest types of pálinka, it aids digestion and is usually consumed in small quantities after meals.

  • Alcoholic Drink
  • Cider
  • Hungary
  • Market Description
  • Trade

This Royal Decree also updated the definitions, introducing new categories of cider present on the alcoholic drinks market, such as scented/ flavoured cider, cider with fruit juice, ice cider, cider cocktail and light cider, amongst others.

  • Alcoholic Drink
  • Cider
  • Spain
  • Market Description
  • Trade
  • Summary 5

More than a passing trend, cider will continue to emerge following from intensified consumption during the review period. The success of cider in Portugal was attributed to producers increasing their investments, whether in new flavour releases or more importantly marketing activities. Campaigns such as Best Menu Somersby, where this cider...

  • Alcoholic Drink
  • Cider
  • Portugal
  • Market Description
  • Trade
  • MARKET INDICATORS

Deliveroo, one of the largest delivery apps, has been among the first making on-demand alcohol deliveries over consumers' smartphones possible.

  • Alcoholic Drink
  • Cider
  • Ireland
  • Market Description
  • Trade
  • Summary 3
  • Gin

In 2017, cider/perry products were perceived as modern alcoholic drinks, with a unisex positioning that attracted both male and female consumers in Switzerland. This was especially true for brands such as Strongbow and Somersby, which were mainly offered in small 330ml glass bottles in on-trade establishments as well as in off-trade outlets....

  • Alcoholic Drink
  • Cider
  • Switzerland
  • Market Description
  • Trade

One of the rare imported French beers in Hong Kong.

  • Alcoholic Drink
  • Cider
  • China
  • Market Description
  • Trade

Since ## April 2018, happoshu is defined as having less than ##% of malt content.

  • Alcoholic Drink
  • Cider
  • Japan
  • Market Description
  • Trade