50 reports

Abstract: What`s New for 2022? - Global competitiveness and key competitor percentage market shares - Market presence across multiple geographies - Strong/Active/Niche/Trivial - Online interactive peer-to-peer collaborative bespoke updates - Access to our digital archives and MarketGlass...

  • Internet Marketing
  • Digital Advertising
  • World
  • Advertising Expenditure

This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific region excluding Japan (APEJ), and Latin America (LA). Focusing mostly on the U.S. market, this study...

  • Infectious Disease
  • Advertising And Marketing
  • World
  • Advertising Expenditure
  • Digital Advertising Expenditure

In 2021, the global marketing automation market was valued at US$5.45 billion. The market is anticipated to propel to US$8.58 billion in 2026. Marketing Automation is software that automates the marketing process. In other words, marketing automation enables marketers to send customers automated messaging. The main goal of marketing automation...

  • Marketing
  • World
  • Social Media Usage
  • Internet Penetration

This IDC study explores global trends in advertising technology usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, Asia/Pacific (excluding China and Japan) (APECJ), and Latin America (LA). This study analyzes the current state...

  • Online Advertising
  • Search Engine
  • Media And Entertainment
  • World
  • Eastern Europe
  • Japan

Serious Games Market by Gaming Platform (Smartphone, Console, PC, and Others), Application (Simulation and Training, Research and Planning, Advertising and Marketing, Human Resources, and Others), Industry Vertical (Education, Healthcare, Aerospace and Defense, Government, Retail, Media and Entertainment, and Others), and Region: Global...

  • Media And Entertainment
  • Aerospace And Defense
  • Human Resources
  • Advertising And Marketing
  • Healthcare
  • World
  • APAC
  • Europe

Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics.MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and...

  • Infectious Disease
  • Internet Marketing
  • Education And Training
  • Knowledge Management
  • Industrial Automation
  • Political Consulting
  • CRM Software
  • World

Global Cookies Market 2022-2026 The analyst has been monitoring the cookies market and it is poised to grow by $ 19.12 bn during 2022-2026, accelerating at a CAGR of 5.5% during the forecast period. Our report on the cookies market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges,...

  • Advertising And Marketing
  • Organic Production
  • Marketing Research
  • World
  • Middle East
  • India

Global Wallets Market 2022-2026 The analyst has been monitoring the wallets market and it is poised to grow by $ 8.78 bn during 2022-2026, decelerating at a CAGR of 8.87% during the forecast period. Our report on the wallets market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges,...

  • Advertising And Marketing
  • Marketing Research
  • World
  • Middle East

Printable Self-adhesive Vinyl Films Market Size, Share & Trends Analysis Report By Type (Translucent, Opaque), By Manufacturing Process, By Thickness, By Application, By Substrate, And Segment Forecasts, 2021 - 2028 Printable Self-adhesive Vinyl Films Market Growth & Trends The global printable...

  • Advertising And Marketing
  • Light Commercial Vehicle
  • Advertising
  • Heavy Truck
  • Performing Art
  • Packaging
  • Automotive
  • World
  • APAC
  • Disposable Income

Global Online On-demand Home Services Market 2022-2026 The analyst has been monitoring the online on-demand home services market and it is poised to grow by $ 4.75 bn during 2022-2026 progressing at a CAGR of 60.77% during the forecast period. Our report on the online on-demand home services market provides a holistic analysis,...

  • Advertising And Marketing
  • Internet Services
  • Marketing Research
  • Home Healthcare
  • World
  • Middle East
  • Internet Penetration

This IDC Perspective reviews how optimized marketing and advertising can effectively improve real-time contextual personalization. The study presents the key retail market trends (at the worldwide level and in Europe), advertising and marketing technologies, case studies, and advice for technology buyers. The aim is to see how the convergence...

  • Advertising
  • Italy

To engage with the future customer successfully will require organizations to provide empathy at scale. The use of digital technologies has changed consumer behaviors and their expectations about how organizations should interact with them. At the same time, the continued growth in consumer data and the adoption of digital advertising technologies...

  • Digital Advertising
  • Asia
  • Singapore
  • Smartphone Penetration

KEY FINDINGS The global LiDAR market is expected to grow with a CAGR of 22.49%, during the forecast period of 2021 to 2028. The market growth is attributed to factors such as, the growing demand from various sectors, better features than other alternatives, the extensive use of LiDAR in airborne applications, and technological...

  • Research And Development
  • Vitreoretinal Surgery Device
  • Advertising And Marketing
  • Aircraft
  • Defense
  • World

Online On-demand Home Services Market in Latin America 2022-2026 The analyst has been monitoring the online on-demand home services market in Latin America and it is poised to grow by $ 119.39 bn during 2022-2026 decelerating at a CAGR of 40.53% during the forecast period. Our report on the online on-demand home services market in Latin...

  • Marketing Research
  • Latin America

Abstract: What`s New for 2022? - Global competitiveness and key competitor percentage market shares - Market presence across multiple geographies - Strong/Active/Niche/Trivial - Online interactive peer-to-peer collaborative bespoke updates - Access to our digital archives and MarketGlass...

  • Internet Marketing
  • World
  • Internet Penetration

Abstract Product Promotion Services Procurement in the US Service providers are contracted to deploy representatives to various locations to interact with potential customers by offering product samples, promotional products, or brand literature with the goals of creating product awareness, gaining...

  • Advertising
  • United States
  • World
  • North America
  • Household Consumption Expenditure
  • Wholesale Price Index

Abstract: What`s New for 2022? - Global competitiveness and key competitor percentage market shares - Market presence across multiple geographies - Strong/Active/Niche/Trivial - Online interactive peer-to-peer collaborative bespoke updates - Access to our digital archives and MarketGlass...

  • Internet Marketing
  • Online Advertising
  • World
  • APAC
  • Smartphone Penetration
  • Fuel Demand

Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter and Sina. The global digital advertising market is expected to increase from $160.7 billion in 2019 to $169.7 billion in 2020 at a compound annual growth rate (CAGR) of 5.57%. The slowed growth is mainly...

  • Digital Advertising
  • World
  • Internet Subscribers

Abstract: What`s New for 2022? - Global competitiveness and key competitor percentage market shares - Market presence across multiple geographies - Strong/Active/Niche/Trivial - Online interactive peer-to-peer collaborative bespoke updates - Access to our digital archives and MarketGlass...

  • Social Network
  • Internet Marketing
  • World
  • Digital Advertising Expenditure
  • Advertising Expenditure

Abstract: What`s New for 2022? - Global competitiveness and key competitor percentage market shares - Market presence across multiple geographies - Strong/Active/Niche/Trivial - Online interactive peer-to-peer collaborative bespoke updates - Access to our digital archives and MarketGlass...

  • Advertising
  • Mobile Advertising
  • World
  • Mobile Subscribers
  • Advertising Expenditure

Increasing focus on remote monitoring for the work from home initiatives are set to drive the mobile apps and web analytics market. The global mobile apps and web analytics market size is projected to grow from USD 6.9billion in 2020 to USD 15.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.9% during the forecast period.Increasing...

  • Mobile Application
  • Internet Marketing
  • Online Advertising
  • APAC
  • North America
  • Latin America
  • Gross Domestic Product
  • Infectious Disease Mortality

Scope of the Report The report titled “Global Marketing Automation Market: Size, Trends and Forecasts (2021-2025 Edition)”, provides an in depth analysis of the global marketing automation market by value, by deployment type, by channel, by enterprise size, by solution, by application, by region, etc. The report also provides...

  • Marketing
  • World
  • Social Media Usage
  • Online Retail Sales

The Global Fashion Influencer Marketing Market size is expected to reach $9.2 billion by 2026, rising at a market growth of 38.5% CAGR during the forecast period. Influencer marketing is a kind of social media marketing that utilizes endorsements and product mentions from influencers, who have a huge dedicated social following and are considered...

  • Apparel
  • Marketing
  • World
  • APAC
  • North America
  • Europe
  • Social Media Usage

Contextual Marketing Solution Market – Report Scope The research study on the contextual marketing solution market offers a close look at evolving aspects of the market as well as the dynamics impacting market growth.The research study focuses on key developments that have made their mark in the contextual marketing solution market,...

  • Mobile Advertising
  • Infectious Disease
  • World

The Asia Pacific Customer Data Platform Market would witness market growth of 36.1% CAGR during the forecast period (2021-2027). The rising awareness related to the advantages and features of data platforms across key players has surged the importance of customer data platforms in the last couple of years. A customer database is playing...

  • Media And Entertainment
  • Marketing Research
  • APAC

Public eye: Strong and sustained revenue growth will likely occur due to successful digital efforts Abstract Public Relations Firms in Canada The Public Relations Firms industry in Canada comprises establishments primarily engaged in designing and implementing public relations campaigns to promote...

  • Advertising And Marketing
  • Media And Entertainment
  • Advertising
  • Social Network
  • Leisure
  • World
  • Advertising Expenditure
  • Employment Income

The Global Customer Data Platform Market size is expected to reach $20.5 billion by 2027, rising at a market growth of 34% CAGR during the forecast period. A customer data platform (CDP) is a software platform that assists in collecting and systemizing customer data across numerous touchpoints and thus, finds its application in other software,...

  • Marketing
  • Data Analytics
  • Cloud Computing
  • World
  • APAC

This study covers the world outlook for digital advertising and marketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These...

  • Digital Advertising
  • World
  • Gross Domestic Product
  • Disposable Income

The Global Marketing Automation Market size is expected to reach $6.6 billion by 2025, rising at a market growth of 13.3% CAGR during the forecast period. The growing need to automate repetitive marketing procedures, user retention for company growth, growing demand for personalized marketing, and improved predictive lead scoring are some...

  • Internet Marketing
  • World
  • APAC
  • Europe

The Europe Sales Intelligence Market would witness market growth of 11.4% CAGR during the forecast period (2019-2025). The extensive adoption of sales intelligence solutions for lead management can be associated with the broad coverage of the entire lead management process. The process begins from the generation of leads, gathering...

  • Consumer Goods
  • Media And Entertainment
  • Advertising And Marketing
  • Healthcare
  • Marketing Research
  • Business Intelligence
  • Europe