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Lebanese restaurants and meals are particularly popular and include a number of upmarket restaurants as well.
The company' s strength is due to its strong revenue streams through its brands in fast food and full-service restaurants.
The company' s foodservice portfolio includes brands in growing foodservice channels namely; cafés, fast food and European full-service restaurants.
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With a total of ## outlets in the United Arab Emirates, the operator holds a strong value share in Middle Eastern full-service restaurants and specialist coffee shops, where it was ranked second and sixth respectively in 2016.