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Its main strategy is to maintain loyalty by forming a Domino club for frequent customers and target new ones by transitioning some of its fast food outlets into hybrid fast food/ full-service restaurants.
Consumers Turn To Low-cost Restaurant Formats and Operators Respond Consumers eat out more frequently but opted for cheaper restaurants.
Every restaurant operates under the brand name Tip & Tap, with there being no charge for its use.
Given that few players intend to build chained full-service restaurants, D& S could impact the development of this foodservice area.
Full service restaurants which generally have large menus which are changed frequently and limited if any take away turnover and have waiter/ waitress service.